Majoran Distillery pitch workshop aug 2013
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Startup pitch workshop Majoran Distillery 2013
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18-Oct-2014 -
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Technology
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Slides accompanying a two day pitch workshop for startup founders at Adelaide's Majoran Distillery incubator.
Transcript of Majoran Distillery pitch workshop aug 2013
Startup pitch workshopMajoran Distillery 2013
Who am I?
What do I know?
• Tech journalist, media relations
What do I know?
• Tech journalist, media relations• Microsoft product guy
What do I know?
• Tech journalist, media relations• Microsoft product guy• Yahoo! product guy 1997-2002
What do I know?
• Tech journalist, media relations• Microsoft product guy• Yahoo! product guy 1997-2002• Bluepulse - Silicon Valley, 3M users, $10M VC
What do I know?
• Tech journalist, media relations• Microsoft product guy• Yahoo! product guy 1997-2002• Bluepulse - Silicon Valley, 3M users, $10M VC• Pollenizer, Startmate, BlackbirdVC
What do I know?
• Tech journalist, media relations• Microsoft product guy• Yahoo! product guy 1997-2002• Bluepulse - Silicon Valley, 3M users, $10M VC• Pollenizer, Startmate, BlackbirdVC• Chromasun, TrainerPlatform, BugHerd,
OtherLevels, ScriptRock, Bugcrowd
What do I know?
• Tech journalist, media relations• Microsoft product guy• Yahoo! product guy 1997-2002• Bluepulse - Silicon Valley, 3M users, $10M VC• Pollenizer, Startmate, BlackbirdVC• Chromasun, TrainerPlatform, BugHerd,
OtherLevels, ScriptRock, Bugcrowd• The New Agency
What do I know?
add your text hereadd your title hereLet’s get started!
Why is your pitch important?
1.What does my pitch do?
Why is your pitch important?
1.What does my pitch do?2.How soon does my pitch need to be great?
Why is your pitch important?
1.What does my pitch do?2.How soon does my pitch need to be great?3.When do I get to stop pitching?
Why is your pitch important?
Good pitches need 5 things
1.Have a beginning and an end
Good pitches need 5 things
1.Have a beginning and an end2.Connect the teller and the audience
Good pitches need 5 things
1.Have a beginning and an end2.Connect the teller and the audience 3.Teach us lessons about the world/ourselves
Good pitches need 5 things
1.Have a beginning and an end2.Connect the teller and the audience 3.Teach us lessons about the world/ourselves4.Engage our emotions, senses, imagination
Good pitches need 5 things
1.Have a beginning and an end2.Connect the teller and the audience 3.Teach us lessons about the world/ourselves4.Engage our emotions, senses, imagination5.Engage memory and create retention
Good pitches need 5 things
The 5 stages of a pitch
1. Interruption
The 5 stages of a pitch
1. Interruption2. Engagement
The 5 stages of a pitch
1. Interruption2. Engagement3. Acceptance
The 5 stages of a pitch
1. Interruption2. Engagement3. Acceptance4. Comprehension
The 5 stages of a pitch
1. Interruption2. Engagement3. Acceptance4. Comprehension5. Retention
The 5 stages of a pitch
1. Interruption2. Engagement3. Acceptance4. Comprehension5. Retention6. Repetition
The 5 stages of a pitch
The narrative arc
Setting
Characters
Problem orconflict
Crisis Resolution
Conclusion
• Epic• Myth• Mystery• Romance• Adventure• Science fiction• Comedy
• Real-life inspiration• Parable• Anecdote• Episodic
Story frameworks
1. Memorable appearance2. Humour3. Surprise 4. Sadness5. Don’t start at the beginning6. Don’t talk
Six delivery ideas
1. Pitch2. Projection3. Pace 4. Pause
Four aspects of voice
Record your ongoing story
• Fortnightly or monthly email report to users and fans
Record your ongoing story
• Fortnightly or monthly email report to users and fans
• Blog, Twitter, Facebook
Record your ongoing story
• Fortnightly or monthly email report to users and fans
• Blog, Twitter, Facebook• YouTube, Vimeo, Instagram, Path, Foursquare
Record your ongoing story
• Fortnightly or monthly email report to users and fans
• Blog, Twitter, Facebook• YouTube, Vimeo, Instagram, Path, Foursquare• Music, food, books, events, pubs, cafes,
cocktails...
Record your ongoing story
• Fortnightly or monthly email report to users and fans
• Blog, Twitter, Facebook• YouTube, Vimeo, Instagram, Path, Foursquare• Music, food, books, events, pubs, cafes,
cocktails...• Employees, investors, media, your mum, your
partner, your kids and you will want this one day
Record your ongoing story
add your text hereadd your title herethanks!Any questions?
