Maggie LeggettDirector of Communications and Marketing

Queen Mary University of London

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Starting from zeroMaggie Leggett

Director of Marketing and Communications

Turning the best kept secret in the Russell Group into a household name

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Queen Mary

Excellent research and teaching

Very diverse student

body: more than 5

applicants per place

Locally engaged

and embedded: Gold Watermark for Public

Engagement

Our research profile

REF 2014 for quality of research Rank University

% 3*/4* outputs

1 Imperial 86.59

2 LSE 83.68

3 Warwick 83.66

4 Cambridge 83.31

5 QMUL 83.15

6 Cardiff 83.10

7 Oxford 83.01

8 Bath 81.95

9 Sheffield 80.22

10 Southampton 80.14

11 King’s 79.99

Student demographics

Circa 25,000 students; (162 nationalities; 9% EU; 35% overseas); 4000 Transnational Education.

19,000 undergrads• 90% state school • 60% BAME• 55% Widening

participation• 50% local• 42% first in family

into Higher Education

• 27% household income less than £10k.

However…

That Catholic

college in

Twickenham?

A hospital in

Paddington?

WHO?? Would you like

to be

nominated for

an unsung

hero award?

Houston, we have a problem

Why….

Our history. Can’t decide when we were founded or what we are called

Mergers and acquisitions –and a very angry daughter

Barts

(and the London

School of Medicine

and Dentistry)

Queen

Mary

Westfield

College

No burning platform, no investment, very devolved structures

(though possibly our toes are getting singed)

What to do? A three-pronged approach

• A brand narrative:

a clear, consistent story

• Demonstrate success;

change the discourse

• Step into the leadership void

and raise the bar for the team

At Queen Mary

University of London,

we believe that a

diversity of ideas

helps us achieve

the previously

unthinkable.

Throughout our history, we’ve fostered social justice

and improved lives through academic excellence. And

we continue to live and breathe this spirit today, not

because it’s simply ‘the right thing to do’ but for what it

helps us achieve and the intellectual brilliance it

delivers.

We continue to embrace diversity of thought and

opinion in everything we do, in the belief that when

views collide, disciplines interact, and perspectives

intersect, truly original thought takes form.

Introduction to Queen Mary

Take homes• In a university like mine, it’s all

about relationships

• The basics matter: data matters, evidence matters, rigour matters

• Above all, people matter

• Senior management can be like magpies

• Use the toys – sparingly

• Admit failure and talk about success.. and keep talking