Magazine Genre Research

Post on 10-Aug-2015

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Transcript of Magazine Genre Research

FASHION MAGAZINES

EXAMPLES OF FASHION MAGAZINES

PERSONAL FAVORITE FASHION MAGAZINES

Cosmopolitan Vogue Glamour

VOGUE MAGAZINEDEMOGRAPHICS

Over 81% of Vogue readers are female.

Readership 367,000 Circulation 51,291 Frequency: Monthly Demographics Median Age 38.5 Median HHI $72,473 Gender - Female/Male 58% / 42% Education - Any College 72% Employment - FT or PT 72% Employment - Professional

or Managerial 34%

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VOGUE MAGAZINES

VOGUE STORIES COVERED

Fashion

Entertainment

Fit tips

Celebrity Gossip

GLAMOUR MAGAZINEDEMOGRAPHICS

96% of the readers are female

4% are male Paid /  Verified

Subscriptions: 2,073,049 Single copies sold: 245,472 Demographics Median Age 35.6 Median HHI $71,371 Gender - Female/Male 71% / 29% Education - Any College 75% Employment Status -

Employed 70% Marital Status - Married/Not

Married/Any Kids 48% / 52% / 45%

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GLAMOUR MAGAZINES

GLAMOUR STORIES COVERED

Fashion

Celebrity Insiders

Self Improvement

Hair/Makeup

COSMOPOLITAN MAGAZINE Total Adults (000) 18,331

Total Women (000) 15,440Readers Per Copy 6.96 Readers Per Copy 5.87Women Audience (000) Comp (%) IndexAge18-24 5,128 33.2 27425-34 4,089 26.5 15418-34 9,218 59.7 20335-49 4,175 27.0 95Median 30.3

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COSMOPOLITAN MAGAZINES

COSMOPOLITAN STORIES COVERED

Fashion

Self Improvement

Celebrity Insiders

Hair/Makeup

Entertainment

THE END