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Kathleen’s Social Media

(and life) Philosophy

Remember the Golden Rule.

If you wouldn’t tattoo it on your forehead…

DON’T post it online!

There is a human behind every avatar.

RESPECT.

Be honest. Be transparent.

Be human. Be REAL.

Be your best self online.

Social Media for Business: a birds-eye view

1. Social media platforms are your “outposts.”

2. They guide people back to your website, which is your “home base.”

3. Your website should guide users to your email list, so you can build a relationship encouraging prospects to know, like and trust you.

Your website should beyour “home base.”

Your goal should beto build your email list.

Social mediashould be

your “outposts.”

Recent Changes

• News feed algorithm

• Call-to-action buttons

• Business page likes

• Facebook Messenger for Business

Big Change #1:News Feed Algorithm

January 2015Facebook vows to reject

“overly promotional posts.”

Facebook page admins

respond:

January 2015Facebook vows to reject

“overly promotional posts.”

Facebook page admins

respond:

“Too promotional”

• Posts that solely push people tobuy a product or install an app

• Posts that push people to enter promotions and sweepstakes withno real context

• Posts that reuse the exact same content from an ad

Is your post about what’s in it for YOU?

Or what’s in it for your fans?

Big Change #2:Call-to-Action Buttons

Call-to-Action Buttons

Dollar Shave Clubclaimed to increase conversions

by 2.5 x by using the CTA button.

(Not That)Big Change #3:

Business Page Likes

Did your number of “likes” drop a few

weeks ago?

Facebook stopped counting inactive users.

Big Change #4:Facebook Messenger

for Business

Order confirmations

Shipping statuses

Delivery notices

• News feed algorithm

• Call-to-action buttons

• Business page likes

• Facebook Messenger for Business

People will happily do business

with those they…

KnowLike Trust

Your social media postsshould help people

know, like and trust you.

Join these groups to keep the discussion going!

Facebook http://bit.ly/maccFBgroup

LinkedIn http://bit.ly/MACCLinkedIn

For more info:

http://brokenchordcommunications.com/macc/

Kathleen Heuer Broken Chord Communications

kathleenheuer.combrokenchordcommunications.com

@kathleenheuer