Day 2 task 3 case study onLulu hyper mart

VANGuards

"LuLu, where the world comes to shop".

• Part of retail division of the multidimensional and multinational EMKE Group.

• A trend setter in retail industry • Immensely popular in gulf countries• Novel variation from the usual supermarkets• Justifies the tagline, "LuLu, where the world

comes to shop".

Aim and objective

Vision • To become a truly global

retail brand by retaining our No.1 position in the organized retail sector of the regions we operate in and strive to be the most preferred employer for our current and future multi-ethnic employees.

Mission• To provide a unique

shopping experience to our loyal customers with unmatched quality, in terms of products & services, while continuously exploring new market opportunities and adding value to all our business associates.

It’s Ventures

• Own brands like – IKON products (household

appliances)– Lulu products (grocery

products)• Lulu international shopping

malls

Product Portfolio

• Electronic hub - deals with status symbols of electronic world like phones, handy cams etc

• Fashion room – for trendy fashion wear and make up accessories

• Home décor – creating cozy corners and decorating marvels

• Food guide – for the culinary habits and tasty buds out of exotic cuisines

Believe’s in • Integrity- in every business

transaction• Teamwork – to bring out

the best of the individuals• Accountability – owning up

the decisions• Innovation – to convert

mundane buying to a pleasant experience

• Commitment – to deliver the best to customer

Novelties of Lulu

• “From brick and mortar to click and mortar” also uses technology to attract genY

• Present in Facebook and Twitter• Prides in giving buying tips and expert advice

to potential customers • Started in god’s own country • Spreading wings in gulf countries

Thank you for your attention

VANGuards

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