Lulushoppingma
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Day 2 task 3 case study onLulu hyper mart
VANGuards
"LuLu, where the world comes to shop".
• Part of retail division of the multidimensional and multinational EMKE Group.
• A trend setter in retail industry • Immensely popular in gulf countries• Novel variation from the usual supermarkets• Justifies the tagline, "LuLu, where the world
comes to shop".
Aim and objective
Vision • To become a truly global
retail brand by retaining our No.1 position in the organized retail sector of the regions we operate in and strive to be the most preferred employer for our current and future multi-ethnic employees.
Mission• To provide a unique
shopping experience to our loyal customers with unmatched quality, in terms of products & services, while continuously exploring new market opportunities and adding value to all our business associates.
It’s Ventures
• Own brands like – IKON products (household
appliances)– Lulu products (grocery
products)• Lulu international shopping
malls
Product Portfolio
• Electronic hub - deals with status symbols of electronic world like phones, handy cams etc
• Fashion room – for trendy fashion wear and make up accessories
• Home décor – creating cozy corners and decorating marvels
• Food guide – for the culinary habits and tasty buds out of exotic cuisines
Believe’s in • Integrity- in every business
transaction• Teamwork – to bring out
the best of the individuals• Accountability – owning up
the decisions• Innovation – to convert
mundane buying to a pleasant experience
• Commitment – to deliver the best to customer
Novelties of Lulu
• “From brick and mortar to click and mortar” also uses technology to attract genY
• Present in Facebook and Twitter• Prides in giving buying tips and expert advice
to potential customers • Started in god’s own country • Spreading wings in gulf countries
Thank you for your attention
VANGuards
Special thanks to