LSA|14: State of the Local Search Association (Bill Dinan)

Post on 16-Apr-2017

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Transcript of LSA|14: State of the Local Search Association (Bill Dinan)

LOCAL Is EVERYWHERE.

People are inherently local.

LOCAL.

Mobile is Fundamental to

>50%Mobile searcheshave local intent.

90% of Mobile Users:

TAKEACTION

after a local search.

Mobile is with us every step of the way.

Mobile is with us every step of the way.

1.8Billion Smartphones

Worldwide

Local-Mobile users most

likely to make a purchase

94% Perform Local

Searches

158mins per day on mobile devices

Check Devices

Per day

150x

LOCALMOBILE

Multi-ScreenAMPLIFIES

Local Opportunity

BIG DATA

LOCAL DATA

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