LSA|14: State of the Local Search Association (Bill Dinan)
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Transcript of LSA|14: State of the Local Search Association (Bill Dinan)
LOCAL Is EVERYWHERE.
People are inherently local.
LOCAL.
Mobile is Fundamental to
>50%Mobile searcheshave local intent.
90% of Mobile Users:
TAKEACTION
after a local search.
Mobile is with us every step of the way.
Mobile is with us every step of the way.
1.8Billion Smartphones
Worldwide
Local-Mobile users most
likely to make a purchase
94% Perform Local
Searches
158mins per day on mobile devices
Check Devices
Per day
150x
LOCALMOBILE
Multi-ScreenAMPLIFIES
Local Opportunity
BIG DATA
LOCAL DATA
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