Post on 30-Dec-2015
description
LRG DIRECT MAIL
Lead Research Group
Direct Mail: Overview
Highly Responsive Data
Compelling Creative
Mail/Call Tracking Technology
Timing / Consistency
Agents Scripting
•Official
•Any Color
•Gets Opened
Snap Pack: Official Check?
•Customer Engagement Via Official Dialogue
Brown Craft Envelope:
•Pink Card insert •Customer Engagement Via Official Dialogue
Ex: Top Performing “Snap Pack”Circa 2008
•Statue of Liberty
•Official
•Got Opened
Presentation
Trust
Credibility
Top Performing Snap Pack Example
•Unique Reference Code
•Official Alert
Client Relations Management
Crm.LeadResearchGroup.com
User: Demo123Pass: Demo123
•Instant Information
•Stop The Interrogation!
•Credibility
Call Tracking
Kall8 Call Tracking
•Independent Comp
•Call Recordings
•Real Time Reports
•Geography Reports
•Cost Per Lead
Kall8 Geography Report
•Isolate Closing Area
•Define Target Spends
•Spend Money Where
It Makes Sense
•10,000 Mailers•360 Calls•3.6% Response•$13.88 Per Call
•10% Close•36 Deals•Average $1000 Per deal
•36 Deals x $1000 =$36,000
• $36,000 / $5000
•=720% ROI
The Net/Net - I Want Results!
Track-N-Trace
Where’s My Mail?
Accutrace•Independent USPS
Tracking
•Shows Drop Times
•Real Time Delivery
•Geography Reports
•Delivery % Reports
Highly Responsive Data
Our proprietary data set model uses summarized credit info. along with dozens of databases to create a consumer overlaid compliant database. Our Algorithms Determine a likelihood of Debt Load, Potential Mortgage Lates, incomes, or anything you need. We will also Suppress your data against any other orders. This insures your data is FRESH.
•Summarized Credit Information•Full National Change of Address (NCOA) Database•Coding Accuracy Support System (CASS) Scrub•Indicators: ARMS, Loan Amounts, Credit Card Lates, Loan Dates, •Rate Type,•Modeled Credit Score Range, Second TD Amounts, Age Groups
The Best Part - No One is Mailing To It
Invoice Paid
Order Unique Data
Create Custom 800 Number
Print: Insert Data and Number
Tracking Barcodes Inserted
CRM Seat Created -Data Uploaded
Dropped Or Fed-Ex to USPS
4 Days Ringing Phones (5500 Min Order – PMOD)
Building The Mailing Machine
Sales Type: Assume! The Beauty of mail is: They are Calling you! Have your salesman do less talking and more helping.
1. Talk About Company Achievements
2. Talk About Personal Achievements (Client Stories)
3. Talk About The Strength of The Product
Sample:
Hello - This is Matt, how are you today?
Great! Who do I have the pleasure of speaking with?
Perfect, well Cathy we specialize in reducing loan amounts and
rates without the need to refinance, we have a special program called…... Can I ask what made you call in today?
GET THEM INVESTED – Take Notes on Needs
LRGDirectMail.Com
•Samples
•Tracking Portal
Direct Mail Pros
Highly Filtered Data
Highest Quality Call
Low Call Cost If Done Right
Callers Are Educated (Readers)
DR: Specific / Quantifiable
Direct Mail Cons
Expensive If Done Wrong
24 Hour Calls
USPS Unpredictable
Callers May Shop
Direct Mail Pros Data Is Filtered Highest Quality Call Can Be Low Call Cost
Direct Mail Cons Can Also Be Very Expensive No Time Filters USPS Unpredictable
Mail: Nutshell
Watch Out For:
“Murphy's Law”
Consistency is Key
Bad Drops Happen To the Best of Us
USPS Can Be Slow
Scripting is MOST IMPORTANT
30-60% ARE Closable