Low Risk Link Portfolio Expansion Strategies

Presented by:Kristopher B. Jones

Chairman, Internet Marketing Ninjas

About Kris• Founder and Former President & CEO

of Pepperjam – Sold to GSI / eBay• Chairman of Internet Marketing

Ninjas• Managing Partner of KBJ Capital• Best-selling author of SEO Visual

Blueprint (In stores / on Web now!)

All Links Aren’t Equal• Risk versus Reward• Quality versus Quantity• Natural versus Unnatural• Manual (Guest Blogging, Requests)

versus Automated (Widgets, Contests)

• Investment versus No Investment

Be Original; Get Creative• Gary Vaynerchuck “One Interview

a Day for a Year”• SEOmoz White Board Friday’s• Pepperjam Meet the

Pepperjammers• Pocono Raceway CEO “Turn the

Tables” Interview Series

Get Social• Social signals are becoming increasingly

important• Follow influencers / Influence Influencers• Your CEO should tweet• Your CEO should have a Facebook Business

Page• You should tweet / Facebook• Your staff should tweet / Facebook• Make ALL of your content sharable!

Content Marketing(HINT: Stop Selling and Start Adding

Value)• Infographics – make complex ideas

or topics easy and visual• Education Research – Produce

content that adds value or / challenges advances thinking

• Top 10 Lists / Use lots of statistics (Did you know? content)

Guest Blogging• Build up your authority

- Start your own blog- Speak at local events, colleges, conferences- Meet other bloggers (meet-ups, conferences)- Grow your social media following

• Identify prospective partners- Stay within your niche- Suggest content- Be flexible

Authorship• Blog• Hire a blogger• Hire a subject matter expert writer to

build out content for your site.• Become the authority in your field• Build your social presence (Klout /

Kred) and author authority (new PR?)

Contests

Widgets / Games / Quizes

Speak at Events

Awards and Badgesj

Donate to Charities / Causes

Start a Blog

Structured Citations / Directories

• Google+ Local• ReferLocal Business Pages• Yahoo Directory• Best of the Web• Local.com

Scholarships

Sponsor Events / Parties

Tell People about Errors on their site – Fix Links

• Find broken links in your niche• Find replacement pages from your

site or build content• Reach out to Webmaster and

inform them that they have a broken link on their site (provide link) and provide them with a substitute.

Press Releases• Buzz = links• Companies on the move are in the news• Important journalists may or may not

blog or retweet your press release this time, but next time they see your brand they will recognize you and maybe profile you

• Give bloggers and writers a reason to follow you and write about you

Academic Articles Promoted to Academics Elementary School Guide to ComputersHow to Build your own computerHow to keep your kids safe onlineThe History of the CameraThe Father of Modern Computer Science, Alan TuringThe science behind how cleaning chemicals workSir Isaac Newton & the Law of GravitationAviation Legends: The Tuskegee AirmenThe science behind flight. Guide for Students Traveling AbroadA Guide to Wind EnergyLight Energy: The Electromagnetic SpectrumA guide to Solar Energy

Thank you!

Let’s stay in touch.

Follow me on Twitter – @krisjonescomLike me on Facebook – facebook.com/kbjcapital

Connect with me on LinkedIn – linkedin.com/in/internetceo

On Sale Now – SEO Visual Blue Print 3rd Edition