& storytelling MODERN BRANDING  

Who’s talking?

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We  are  a  group  of  passionate  modern  brand  builders  commi4ed  to  building  your  brand  on  (your  organiza8on's)  core  principles  that  never  change.    

Our  goal  is  to  create  be4er  brands  by  finding  big  idea. !

We highly value client and brand encounter. Share your stories with us, we’ll be happy to listen

What are we going to talk about?

Brands!Personal Brands!

Evolution of Branding!Great Brands!

Storytelling Advice

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First thing first

A brand is…

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what people say,

feel and think about your product,

service and company.

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What makes a brand strong?

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Strong brands are a collection of coherent ideas and experiences with

a product or service over time. hello@loudwhistle.net

Brands are born of experience and

reputation

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If you are not branding yourself, rest assured that

others are doing it for you.

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A GREAT BRAND is a !

GREAT STORY hello@loudwhistle.net

What makes your product, service and company different?

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None of these organizations treat their

brands as an after-thought. Rather it serves as the key differentiator.

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Interaction + feeling = brand hello@loudwhistle.net

What about personal brands?

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Personal brands allow individuals to differentiate themselves by consistently

articulating and leveraging their unique value proposition.

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A GREAT BRAND is a !

GREAT STORY hello@loudwhistle.net

A GREAT BRAND is a !

GREAT STORY hello@loudwhistle.net

A GREAT BRAND is a !

GREAT STORY hello@loudwhistle.net

A GREAT BRAND is a !

GREAT STORY hello@loudwhistle.net

hello@loudwhistle.net

Evolution of Brand Building

OLD Messages Static Saying Look & Feel Posing Simplicity Touch points Audience

Influenced by the thinking of John Grant, as shown in The Brand Innovation Manifesto

NEW Conversations Dynamic Doing Experience Authenticity Complexity Engagements Community

About Transactions About Relationships

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So what makes a great brand

great?

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conversation

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complexity

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community

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engagement hello@loudwhistle.net

doing hello@loudwhistle.net

experience hello@loudwhistle.net

Ok! So how can I create a

great brand?

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5  Questions: 1.  What are your goals? 2.  What do you value? 3.  What are your passion? 4.  What motivates you? 5.  What makes you remarkable?

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5  “BEs” 1.  Diligent 2.  Consistent 3.  Interesting 4.  Yourself

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5  Steps: 1.  Take inventory 2.  Develop your plan 3.  Craft your identity 4.  Measure and repeat

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Tools & channels 1. Websites 2. Blogs 3. Podcasts 4. Social networking 5. Offline and alternate publishing 6. The media

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Don’t forget to: 1.  Make yourself findable 2.  Connect everything 3.  Cultivate relationships 4.  Donate your expertise to a cause 5.  Develop a visible platform 6.  Start & join conversations

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Start and join conversations

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And remember…

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Although your company’s core values

may never change

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you have to be…

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flexible to the ever changing technological

landscape

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If you don’t like change, you are going to like

irrelevance even less. General Eric Shinseki

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Change is the only constant thing in this world.

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Your story will be retold over and over again.

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Storytelling advise…

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Define who you are and what

you stand for.

Commit to it. hello@loudwhistle.net

Start looking at your marketing as a progressive story instead of as quarterly campaigns.

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Stop putting the exact same stories everywhere.

People like stories with depth and complexity.

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Forget about controlling the message.

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Fans are going to create content

for your brand.

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Create room for agility, flexibility

and iteration.

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And lastly…

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Make a commitment to create better brands. hello@loudwhistle.net

A GREAT BRAND is a !

GREAT STORY hello@loudwhistle.net

LoudWhistle Branding International

A Great Brand Has a Great Story!

Thank you!for!

listening !

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Questions? Share your story with us! hello@loudwhistle.net

Brandteller

www.loudwhistle.net

Disclaimer: We are not associated with the following brands:

Apple, Coke, Louise Vuitton, Albert Einstein, Nelson Mandela, Princess

Diana, Mother Theresa, Bono, Angelina Jolie, Hayden Panettiere