Looking into the Future with Web Media Analytics

Dr. Christopher Ahlberg, Co-founder, CEO, Recorded Future

Marshall Sponder, Founder, WebMetricsGuru

Internet Abundant with Predictive Signals

Next Step in Business Intelligence

1960 - 2010: Business intelligence = Enterprise database reports

2010 - : Web emerges as go to source for Intelligence

DB/DW Bus

App Server

Application

Reporting

Unstructured contentStreamsCloud deployment

Pain

“I’m drowning in data and documents from the internet but I need actionable insights”

Too Much To Read

Web is Loaded with Events

Silicon Valley executives head to Vail, Colo. next week for the annual Pacific Crest Technology Leadership Forum

The carrier may select partners to set up a new carrier as early as next month

“2010 is the year when Iran will kick out Islam. Ya Ahura we will.”

“... Dr Sarkar says the new facility will be operational by March 2014...”

Drought and malnutrition hinder next year’s development plans in Yemen...

“...opposition organizers plan to meet on Thursday to protest...”

“Excited to see Mubarak speak this weekend...”

“According to TechCrunch China’s new 4G network will be deployed by mid-2010”

“Strange new Russian worm set to unleash botnet on 4/1/2012...”

From Keywords to Timelines

Timelinethe World/Web

“Record what the world knows about the future”

Recorded Future Architecture

70,000 Real-time Sources

3+ Billion Time-tagged Facts

100,000 future events/day

Live Examples

Recorded Future’s Unique Strength as a Temporal Analysis Platform

Marshall SponderWebMetricsGuru INC

February 2, 2012

An IntroductionMarshall Sponder – Founder WebMetricsGuru INC.

Marshall Sponder is an Author of the McGraw-Hill book, Social Media Analytics, he is independent Web analytics, data and SEO/SEM specialist working in the field of market research, social media, networking, and Outbound Communications. Marshall is currently working with Principal at WebMetricsGuru INC and Insights Digital, INC , both partnerships focus on the practice around Social Analytics. Marshall’s blog is http://www.webmetricsguru.com and book site is http://www.smabook.com

Mapping out the next 12 months of tablet products shows RF’s unique strengths: analytics & forecastingRefer to https://www.recordedfuture.com/rf/s/5nZSGe

We were able to extract the following talking points pertaining to the near future of the tablet market:

• New market entries from Google, Microsoft & LG

• Companies like Qualcomm and Intel are pivoting around mobile

• Forecasts of Android tablets outselling iPad by end of 2012

• Enterprise adoption of tablets is expected to grow substantially and drive segmentation of the market.

The iPhone 5 was actually delayed due to… CPU Overheating while Apple will face stiff completion from an iPhone Amazon Phone in the fall

of 2012

Often, information about the future is revealed in the past and present, but not noticed or acted on till later.

RF categorizes news stories by location, region, broad topics and channel – which helps when creating a readout or talking points related to predictions.

Sysomos - iPhone delays, overheating & Amazon Threats

Social Listening platforms like Sysomos and Radian6 are very good and collecting stories and condensing them in a smaller collection, fail to provide tactical readouts, because they were mainly designed for “exploratory investigation” and story collection.

The RF temporal timeline is unique – the closest analogy is Google Trends and Google Insights for search, that do employ some predictive analysis, but only for traffic volume, not events.

Kindle Fire AND iPad

The RF temporal timeline is unique – the closest analogy is Google Trends and Google Insights for search, that do employ some predictive analysis, but only for traffic volume, not events.

Google’s interface is good for predicting future traffic, but does not attempt to forecast what events may happen.

?

RF Tablet Technology Influencers

Recorded Future maps out the influencers of various types and shows where and how they are connected.

While MPact does a good job picking journalists who are engaged with a subject …..

MPact is not a predictive tool and can not uncover hidden patterns.

KLOUT has topic analysis and ranking, but is not a predictive tool and is not able to pick up much about many subjects due

to a lack of granularity

Klout is unable to scale to cover the subjects people most want to know about

Mobile and Tablets - Next three years Huge market segments still emerging

• Over 75% of businesses plan on deploying tablets by 2013• Revolutionizing health care delivery, on-site and mobile • Disrupting software engineering and user expectations

Radian6 / Salesforce is a powerful monitoring platform but is, perhaps, the most exploratory tool of the set, unable to provide anything tactical for a readout.

Summary• Tools shape the data we can pull from them, some are better for

one purpose, and worse for others.

• Many tools are good at collecting data, but they can’t tell you what is important they are unable to track patterns and isolate unusual events.

• Perhaps the only temporal platform that I know of, specifically designed to isolate and forecast possible future events, is Recorded Future.

• Recorded Future is the right platform for forecasting and futures analysis and predictions on a variety of subjects, to learn more contact RECORDEDFUTURE.COM

Marshall SponderWebMetricsGuru INC.

www.smabook.comwww.webmetricsguru.com

now.seo@gmail.com@webmetricsguru@smanalyticsbook

http://www.smabook.com

WebMetricsGuru INC.