DON’T THINK, JUST shoot!

#Special edition

-WHAT IS LOMOGRAPHY-WE LOVE LOMO L-CA-THE GOLDEN 10 RULES

L O M O CATCH

Foreword

First shoot in taipei, taiwan, 2007

The first time I learned about Lomo was in 2007, during the summer time. I took over the Lomo LCA from a friend and I was very confused about the usage of the camera. Com-pletely clueless about negative film and the handling of film camera. After loading the 35mm film into the camera, I was so unsure that I even had to bring the camera to a camera store for a brief check. I was an amateur and really clumsy.

However, there is absolute no definition of “professional skills” with Lomography. You don’t have to have in-depth knowledge about aperture, shutter and lighting etc., the only thing you have to do is just click the bottom without hesitation. No need second thought, don’t think, And you can bring it to every-where along with you. Then here comes the result, which is also one of my favourite part. The complete surprise, like un-boxing your christmas present with unexpected outcome. This is the reason why I’m deep in love with Lomography.

simple and pure

Lomography Lomography is an analog camera movement and community, and is also a commercial trademark of Lomographische AG.

02

Lomography

A Lomograph holds a charm all of its own. Somehow, everything is amplified, making ordinary objects stand out, enhancing details that would normally go unnoticed. Characterised by ever-changing variables such as the mysterious vignettes that frame the shot, light leaks, lo-fi grain, beautiful blurs, the magical balance of con-trast and saturation....just to name a few.

03

04

The Lomographic Society was formed in 1992 and maintains a strong community following through the internet.

They have worked with Light for the World to raise money for vision care in Kenya, and with the International Red Cross for famine relief in East Africa. The online community allows the sharing of images and techniques, and celebrity lomographic camera owners include Elijah Wood, Neil Gaiman and The White Stripes.

05

As a Lomographer, you are not only photographing a situation, you are an essen-tial part of the situation itself.

“The important thing is not the camera but the eye.”

06

“The important thing is not the camera but the eye.”

LOMO LC-A

The LOMO LC-A (Lomo Kompakt Automat) is a fixed lens, 35 mm film, leaf shutter, zone focus, compact camera introduced in 1984. The design is based on the Cosina CX-2.

In 2005, production of the original Lomo LC-A was discontinued. Its replacement, the LC-A+, was introduced in 2006 and production moved to China. The LC-A+ featured the original LC-A lens manufactured by LOMO in Russia. This changed in 2007 and lenses on subsequent models have been made in China. Some LC-As were sold badged as Zenith, this label was only a sticker underneath the lens.

LOMO L-CA

07

LOMO L-CA

Your feelings, your memory and your Lomographs They all mix up to a new, complete, more authentic view

and perception of yourself and your life. You don't only perceive in sunshine, daytime, on holidays and on Aunt Frida's birthday, do you? So keep shooting in any envi-ronment, every day and every night, be aware, and cre-ate yourself, your being, your design. Shoot restlessly and give your memory a kick in the ass with your lovely, crap, beautiful, artistic and silly Lomographs.

You’ll never completely un-derstand the world. But you’ll understand your Lomographs even less!

10

Don’t Think, Just Shoot

12

Lomowall

13

japan

14

An essential part of your Lomo-graphic existence is to get right to the bottom of things and investigate the world from the inside.

15

The 10 Golden Rules10 Golden Rules - they're the very essence of our “Don't Think, Just Shoot” motto! After all, Lomography is all about having fun while taking good pictures, so memorise them by heart or break all the rules; either way, be ready to throw your photography inhibitions away!

16

When you are Lo-mographing, you're not only living your life at the present with more intensi-ty and excitement, but you're also con-serving the present for your future.

The Ten Golden Rules

RULE *1

Take your camera every-where you go.

Use it any time day and night.

The Ten Golden Rules

RULE *2

Lomography is not an interference in your life, but part of it.

The Ten Golden Rules

RULE *3

The Ten Golden Rules

RULE *4

Try the shot from the hip.

Approach the objects of your Lomographic desire as close as possible.

The Ten Golden Rules

RULE *5

Don't think. (William Fire-brace)

The Ten Golden Rules

RULE *6

Don't think. (William Fire-brace)

Don't think.

The Ten Golden Rules

RULE *7

Be fast

The Ten Golden Rules

RULE *6

You don’t have to know beforehand what you captured on film.

The Ten Golden Rules

RULE *8

You don’t have to know beforehand what you captured on film.

Afterwards either.

The Ten Golden Rules

RULE *9

Don't worry about any rules.

The Ten Golden Rules

RULE *10

HAVE FUN!

HAVE FUN!

HAVE FUN!

HAVE FUN!

HAVE FUN!

HAVE FUN!