SOCIAL LOCAL MOBILENEIL BREWSTER

ABOUT ME

Neil Brewster

Chamber Marketing Forum

Digital Agency

“Serious Players’ Webmaster”

SOLOMO

SO LO MO

SO LO MO

Combined Strategy of 3 Different Marketing Tactics

Local / Location Search

Social Media

Mobile

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2 billion on the web

Google - 1 billion unique views per month (50%)

Facebook – 43% reach

5 Billion Mobile Phones – 50% are Smart phones

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1 in 5 Searches in Google

Are Local

9 out of 10 Local Searches Result in:

Phonecall / visit / purchase

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50% of local search is not specific

CONSUMERS ARE SEARCHING LOCALLY

23% More likely to contact a business with a picture in the listing

Half use Reviews when finding products / services / in store

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9 out of 10 Smart phone users search local

By 2015 Local search on a mobile will….

40% of Google searches on a mobile are local

½ of you use apps for local search

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Social Media is prominent.

Consumers use social media for local search

An Active Social Strategy =

Web Prominence

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Typical Marketing Budget

21% PPC – Tried Bing?

19% Email

11% Social Media

10% SEO

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Local Search would Cost a fraction.

Furthermore, 61% consider

Local Results more relevant and trustworthy.

More than Ads

More than Organic Search Results

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86% of Corporations are or have planned a local

strategy.

My tyres….

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Can Anybody Find You?

Take your own mobile Test

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STAY RELEVANT

GET SOCIAL

THINK LOCAL

SPEND ON MOBILE

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Social

Low cost – Be creative

Will it blend - http://youtu.be/fLreo24WYeQ

United Breaks Guitars - http://youtu.be/5YGc4zOqozo

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Local / Location

Google

Google Plus

Google places

Google Maps

Foursquare

FB Check in

Reviews

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MOBILE

Responsive

Dedicated

App

SMS

Geofencing

AMAZING TOOLS

LEAD FORENSICS

RESPONSE TAP

TAKE ACTION

SEE ME TO TEST DRIVE A SOLOMO HEALTH CHECK

NEIL BREWSTER