Dominate LocallyThink Nationally

Will Hanke

Local Search

Local Search

Local Search

Why Worry About Local?

Outrank the National Players

Old Methods are… well… Old!

Will’s Pizza

Please visit

The Yellow Pages are Dying

Billboards and PUSH Marketing

Newspapers – Another Dying Breed

Ranking Locally is Ranking Nationally (Eventually)

How Can I Rank Locally?

Set Your Baseline

Claim Your Local Business Listing

http://www.google.com/local/add/

http://listings.local.yahoo.com/

https://ssl.bing.com/listings/ListingCenter.aspx

Make Some Onsite Changes

•Add Geographical Locator to some Title Tag(s)•Update Your Contact Page Info•Include a Map and Driving Directions (Text)•Add GL’s to your META Descriptions•Blog about local events/news related to your biz•Mention local landmarks in posts•Don’t forget about multiple spellings, zip codes

Marketing Suggestions

Run/add analyticsUse call tracking or special URLsAsk your customers for reviews Geolocated Link buildingClaim your profile on GBL, Yahoo Local, etcAdd a blog to your siteConsider cutting out Yellow Page spending

You Can’t Ignore Social Media

Realtime Search

Will Hanke

Contact info:will@willhanke.com

WillHanke.com@TechLH