Local SEO
-
Upload
market-saint-louis -
Category
Technology
-
view
348 -
download
2
description
Transcript of Local SEO
Dominate LocallyThink Nationally
Will Hanke
Local Search
Local Search
Local Search
Why Worry About Local?
Outrank the National Players
Old Methods are… well… Old!
Will’s Pizza
Please visit
The Yellow Pages are Dying
Billboards and PUSH Marketing
Newspapers – Another Dying Breed
Ranking Locally is Ranking Nationally (Eventually)
How Can I Rank Locally?
Set Your Baseline
Claim Your Local Business Listing
http://www.google.com/local/add/
http://listings.local.yahoo.com/
https://ssl.bing.com/listings/ListingCenter.aspx
Make Some Onsite Changes
•Add Geographical Locator to some Title Tag(s)•Update Your Contact Page Info•Include a Map and Driving Directions (Text)•Add GL’s to your META Descriptions•Blog about local events/news related to your biz•Mention local landmarks in posts•Don’t forget about multiple spellings, zip codes
Marketing Suggestions
Run/add analyticsUse call tracking or special URLsAsk your customers for reviews Geolocated Link buildingClaim your profile on GBL, Yahoo Local, etcAdd a blog to your siteConsider cutting out Yellow Page spending
You Can’t Ignore Social Media
Realtime Search