REDESIGNING LOCAL-E TEMPLATES

Local-e Objective Digital

What is Local-e?

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The SituationThe Situation

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Old-fashioned sites

Old technologyOld technology

Time for new technology

Time for a professional look and feel

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Project stepsProject steps

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Audit StrategyResearchDesignUser testing

Home pageCommunity directoryMake a requestMake a bookingCalendarLook and feelSection landing pagesInformation architectureTourismLength of section topics

Audit: criteria for baseline review

The winner is…

Research: Stakeholder interviews

Research: Stakeholder survey

Survey picture?

Ideas for changes…

• Contemporary look and feel• Allow council to add section

headings• Alternative designs for the home

page and topic pages• Change display of attached

documents

Ideas for home page…

• Quick links for residents• More options for images on the home

page• An area for a featured activity or event

Ideas for home page…

• Contemporary look and feel• Allow council to add section

headings• Alternative designs for the home

page and topic pages• Change display of attached

documents

Stakeholder research findings:

Flexibility in designBetter look and feelChange the way documents attach

Overlapping functions:– book, request, find

Rename section pages

Research: User workshops?

• 178 responses from people in 35 councils

• Top 5 keys uses: 1. Council news2. Council business papers and

minutes3. Information about the shire 4. Events calendar5. Environment information

Research: User survey

Users have problems finding things

• 55% said they found the content but with a struggle– Council documents such as business papers

policies, minutes, contact information– Planning and developed information such as

DAs, LEP, policies, process information, zonings

– Road works– Waste information

Overall impression

• out of date information• lack of information on the

website• not user friendly

• Water restrictions• Waste and refuse collection• Building and development applications• Emergency services• Library services• Council meetings

Wanted on homepage by > 50%

Content for new residents (> 50% )• Schools in the area• Water restrictions• Council rates• Roads and traffic information• Waste and refuse collection• Emergency services• Library services• Sport and recreation facilities• Services for elderly and disabled• Services for children and families

Design: Online cardsort

optimalsort.com

• Common categories created were:– Council– Facilities and Services– Community– Development

• What they didn’t use

Design: Online cardsort

Design – IA designDesign – IA design

Design – wireframe designDesign – wireframe design

Design – design reviewDesign – design review

Home page option 1

Design – design reviewDesign – design review

Home page option 2

Design – design reviewDesign – design review

Home page option 3

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Where to now…Where to now…

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Top 3 wireframes to be designed

Testing IA and interactionBuild and rolloutBaseline review every yearImplementation

www.objectivedigital.com

www.locale.com.au