Creating a Great Skin Care Productin IndonesiaBlending Global Best Practicewith Unique Local Wisdom

The Martha Tilaar Group Experience

Presented by

Samuel E. Pranata

Martha Tilaar Group (MTG)

Indonesia Brand Forum May 20th 2013

Jakarta Convention Centre

Indonesia is an archipelago with 30.000 plant species and 300

ethnicities, as well as has more than 17.000 islands and about 400

volcanoes

There are a lot of mountain water springs, hot springs and mineral water springs

BIODIVERSITY & CULTURAL RICHNESS

Sariayu Putih LangsatA Case Study

Like Victoria ?

Like Jolie with Sexy Lips?

Flawless skin as Zi Yi?

Indonesian Whitening ……………

Sariayu Putih LangsatBackground

Skin of eastern people (incl. Indonesia) is different from western people

Need a whitening product that suitable for eastern people. Light and bright without changing skin character

Come into Putih Langsat Concept; Putih means white, Langsat is fruit as an identity or character of Indonesian skin

Sariayu Putih LangsatBackground

Putih langsat is the lightening concept that is developed met to Indonesian skin (eastern whitening concept)

Establish new whitening concept to differentiate from the existing one by using natural ingredient “Langsat” (Lansium domesticum)

Using cultural approach that is approved by ethno pharmacology, in vitro and clinical study

Ethnicity of Dayak, in province of Kalimantan (South & Middle), culturally and historically used “Bedak Dingin” (cooling powder)

They used bedak dingin everyday to keep their skin health and beauty

Their skin looked light and bright that was different from other ethnicities

Bedak dingin (cooling powder) contains Langsat fruit (Lansium domesticum)

Etno pharmacology Study

Langsat (Lansium) can inhibit melanin synthesis Langsat extract has antioxidant activity Combination of langsat (lansium) and phylantus has higher

antixodant activity compared to a single plant

Sample Concentration (%)

DPPH Scavenging Activity (%)

Inhibition Rate against Tyrosinase

activity (%)

Lansium 2 33.9 30.4

Phylanthus 2 78.6 34.1

Lansium + Phylanthus

2 92.4 30.8

In Vitro Study

* = statistically significant at p < 0.05

Improvem

ent toward base line (unit)

*

*

*

Clinical Test Result:

- 79% subjects showed improvement in skin moisturizing after 2 hours- 75% subjects showed improvement in skin lightening after 2 weeks- 83% subjects showed improvement in skin lightening after 4 weeks

Clinical StudySariayu Putih Langsat Moisturizer

Skin Moisturizer & LighteningClinical Study

Sariayu Putih Langsat MoisturizerSkin Moisturizing & Lightening

Clinical StudySariayu Putih Langsat Moisturizer

Skin Moisturizer & LighteningPatent

Gain Patent of new efficacy of Indonesian plants

Clinical StudySariayu Putih Langsat Moisturizer

Skin Moisturizer & LighteningPublications/SeminarsThe research has been presented

in many scientific seminars and conferences

Natural concept

Develop

products

Technology

Putting All of Them TogetherPutting All of Them Together