Post on 19-Mar-2016
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2 0 1 2 P r i n t a n d O n l i n e M e d i a K i t
W e e k l y S u b S c r i p t i o n n e W S p a p e r S
1840 MERRICK AVENUE, MERRICK, NY 11566
516-378-5320 • FAX 516-378-0287
merr ickl i fe.com • bel lmorel i fe.com • wantaghseafordci t izen.com • f reeportbaldwinleader.com
LM&• p u b l i c a t i o n s •
For over 70 years,a trusted name and a true value
paid for by dedicated subscribers.
What our clients are saying about us
“Having lived in [the community] for the past 24 years, there has only been one newspaper I feel captures the hometown feeling that a local paper should: and that paper is Bellmore/Merrick Life. As a resident, I look forward each week to receiving the paper to see what is going on in town... as an advertiser, Bellmore/Merrick Life has been the only localnewspaper where I run my ads. I constantly have people in town telling me they see my ads. I’ve listed homes as a result of Bellmore/Merrick Life. Working with Bellmore/Merrick Life is like working with family and that is what I feel a hometown paper is all about.”
— Margaret Biegelman, Realtor - Prudential Douglas Elliman (Display advertiser)
“I would like to thank all of the staff at Merrick Life for their assistance with my advertising campaign. The ads have reached the exact demographics that I had hoped for and have produced a wonderful response. I will definitely continue to use their services moving forward and hope to increase my business with their continued help and support. Thank you again for all of your help.”
— Sonny Henning - SAT Prep Course Services (Classified advertiser)
“As a dentist who has been practicing in Freeport for 30 years, I have seen many changes in our community. All of these changes, plus information about community events and local news have been faithfully reported by our local community newspaper, The Leader. I look forward each week to reading about our Village, and what’s happening here. The Leader is a most valuable asset to Freeport.”
— Edward Maurer, D.D.S. (Display advertiser)
“Over the years, our Citizen advertising activity has raised awareness and delivered customers from both consumer and commercial sectors.” (Display Ad)
— Bill Arnold , Owner - Rudy’s A-1 Auto Body & Repair
“Our weekly Citizen advertising program consistently brings highly qualified clients, and client-referrals.” (Display Ad)
— Floyd Earl, Owner/Broker - Coldwell Banker Manor Gate Real Estate (Display advertiser)
“We depend on our Citizen advertising to attract local residents to our store, for sound advice and personal service for their pets.” (Display Ad)
— Paul Leonard, Owner -Animal Appetites (Display advertiser)
L&M PUBLICATIONS • 1840 MERRICK AVENUE, MERRICK, NY 11566
516-378-5320 • FAX 516-378-0287
merr ickl i fe.com • bel lmorel i fe.com • wantaghseafordci t izen.com • f reeportbaldwinleader.com
Our history
Merrick Life, the flagship newspaper of L&M Publications, was
founded in 1938 by Karl Anton, the son of a Freeport printer. After
his ink business took off, he sold Merrick Life to Robert Morgan.
Mr. Anton often remarked that his former newspaper had the highest
circulation relative to population of any subscription newspaper on
Long Island.
“it [Merrick life] is a true local weekly
newspaper that maintains the integrity
of its local community,” Mr. anton said.
In 1958, Faith and Johannes Laursen bought Merrick Life from
Robert Morgan. As former daily newspaper journalists, they brought
professionalism and energy to match the growth of this affluent
suburban community in the second half of the 20th century.
Over the years L&M Publications grew under the leadership of the
Laursens and their children with the founding of Bellmore Life and
acquisition of The Freeport-Baldwin Leader and The Wantagh-
Seaford Citizen.
Today, the second generation of Laursens, publisher Linda
Toscano and editor Paul Laursen, have received numerous awards
for their community service through journalism.
Paul serves on the boards of the Historical Society of the Merricks
and the Merrick Brotherhood Council, he is member of Kiwanis and
the Lions. He has won national and Long Island awards for his pho-
tography and under his leadership the newspaper has won awards
for excellence in editorial columns, special sections and local news
coverage.
Linda Toscano was named a New York State Woman of
Distinction in 2002 and Merrick’s woman of the year in 1990. She
has served on the boards of the New York State Press Association,
the Long Island Breast Cancer Coalition, Freeport Dollars for Schol-
ars and the Merrick Chamber of Commerce. The League of Women
Voters has honored her for publishing their voters guide (in each of
the L&M Publications) each November for over a decade.
Here’s an interesting fact about our papers – the masthead flags
were designed by the late Ole Hamann, head of the newspapers’
graphics department. He later went on to be the Postmaster General
of the United Nations.
the Merricks, at a glance
Total population: 35,606
Male: 17,246
Female: 18,360
Median age: 39.4
Average family size: 3.28
Median income: $106,489
Total number of homes: 7,602
Median house price: $505,000.00
Education: Merrick and North Merrick
are divided into elementary school dis-
tricts; after grade 6 they feed into the
same central high school district.
Grades K-6
Merrick Schools:
Birch Elementary
Chatterton Elementary
Levy-Lakeside School
North Merrick Schools:
Camp Avenue School
Harold D. Fayette
Old Mill Road
North Bellmore Schools:
John G. Dinkelmeyer
Jacob Gunther (closing 6/2012)
Martin Avenue
Newbridge Road School
Park Avenue
Saw Mill Road
Bellmore-Merrick Central High School
District:
Grades 7-8
Grand Avenue Middle School
Merrick Avenue Middle School
Grades 9-12
Sanford H. Calhoun High School
John F. Kennedy High School
Wellington C. Mepham High School
Zip Code: 11566
Fun facts:
Merrick was prominently featured in
the 2011 HBO Mini-Series “Mildred
Pierce” for its 1920s-style Gables homes.
L&M PUBLICATIONS • 1840 MERRICK AVENUE, MERRICK, NY 11566
516-378-5320 • FAX 516-378-0287
merr ickl i fe.com • bel lmorel i fe.com • wantaghseafordci t izen.com • f reeportbaldwinleader.com
Life happens in our towns...
...so why not take advantage of it!
Advertise your business, trade or special need in one or all
of L&M Publications’ four newspapers. The average weekly
community paper remains in the reader’s home 4.3 days.
41% of all readers will keep the weekly issue in their home
until the next edition arrives.
Advertisers aren’t our only customers. When deciding
where to spend precious advertising dollars, you should
look for a publication that has proven loyal readership.
L&M Publications has developed such a loyalty among its
subscribers by providing decades of journalistic
excellence. Each weekly issue features local news cus-
tomized to that town, sports and school news, letters to the
editor, community events, religious calendars and much
more.
Market penetration is more than just a numbers game.
Numbers don’t lie, but they can be misleading. Some free
or requested circulation publications claim high market
penetration and home delivery. They deliver mostly to front
lawns, driveways, bushes, just about everywhere but into a
mailbox.
L&M Publications’ four community newspapers are
delivered to the home of our subscribers by the U.S. Postal
Service. Our paid subscription database chooses to invite
us into their homes on a weekly basis. This ensures your
advertising won’t be left out in the rain.
A recent feature also avails our publications for free to our
website members. Members choose to sign-up and receive
our news for free – it just comes to them a few days later
than our paid subscribers. This option has been met with
great enthusiasm by our readers and advertisers alike –
and those who advertise an email or website address in
their display get the added advantage of a clickable link di-
rect to their address.
the bellmores, at a glance
Population: 34,463
Male:16,776
Female:17,687
Median age: 38.7
Average family size: 3.29
Married: 63.8%
Median income: $72,813
High school graduate or over: 89.4%
Total number of homes: 11,714
Median house price: $420,000.00
Education
Grades K-6
Bellmore School District*:
Charles A. Reinhard ECC
Winthrop Avenue School
Shore Road School
North Bellmore Schools:
John G. Dinkelmeyer
Jacob Gunther (closing 6/2012)
Martin Avenue
Newbridge Road School
Park Avenue
Saw Mill Road
Bellmore-Merrick Central High School
District:
Grades 7-8
Grand Avenue Middle School
Merrick Avenue Middle School
Bellmore-Merrick Central High School
District:
Grades 9-12
Sanford H. Calhoun High School
John F. Kennedy High School
Wellington C. Mepham High School
Zip Code: 11710
Fun facts:
The Bellmore Chamber of Commerce
hosts a family street fair one weekend in
the fall. Over 100,000 visitors have at-
tended this event, a boon to the local
small business community.
*Bellmore elementary schools follow
the Princeton plan setup.
L&M PUBLICATIONS • 1840 MERRICK AVENUE, MERRICK, NY 11566
516-378-5320 • FAX 516-378-0287
merr ickl i fe.com • bel lmorel i fe.com • wantaghseafordci t izen.com • f reeportbaldwinleader.com
All around the towns...
L&M Publications’ The Freeport-Baldwin Leader, Merrick
Life, The Wantagh-Seaford Citizen, and Bellmore Life
have been an important part of the communities they
serve since 1935, 1938, 1953 and 1964 respectively.
They are locally owned and staffed by community resi-
dents, who also play an active role in civic associations
such as the chambers of commerce and service clubs.
Their achievements have been recognized by profes-
sional associations’ awards on the national and state lev-
els, but even more meaningful are the many awards
presented by the local organizations over the years,
awards that prove the newspapers are truly valued in the
communities they serve.
Seaford, Wantagh, Bellmore, Merrick, Freeport and Bald-
win are all suburban communities located on the South
Shore of Long Island – with beautiful waterfront homes
and parks, excellent schools and many thriving establish-
ments. It’s a nice area to visit and an even better place to
live, with the added advantage of proximity to New York
City. Each community has its own flavor, and the news in
its newspaper is tailored just for it.
Wantagh, at a glance
Total population: 32,753
Male: 15,841
Female: 16,912
Median age: 38.9
Average family size: 3.30
Median income: $76,959
High school graduate or over: 91.5%
Total number of homes: 11,164
Median house price: $416,000
Education
Grades K-5
Wantagh Elementary
Forest Lake Elementary
Mandalay Elementary
Lee Road School
Grades 6-8
Wantagh Middle School
Salk Middle School
Grades 9-12
Wantagh High School
MacArthur High School
Zip Code: 11793
Fun facts:
Wantagh is affectionately referred to
the Gateway to Jones Beach, a world
famous beach, boardwalk and summer
playground for people of all ages.
L&M PUBLICATIONS • 1840 MERRICK AVENUE, MERRICK, NY 11566
516-378-5320 • FAX 516-378-0287
merr ickl i fe.com • bel lmorel i fe.com • wantaghseafordci t izen.com • f reeportbaldwinleader.com
Online advertising,
social networking &website tracking...
Online advertising is another feature L&M Publications
offers. We also use our social networking tools to promote
information about our advertisers, specials, events – and
notes of interest.
L&M Publications embraces the new and ever-changing
technology of the Internet. We have been lauded by our
readers for not only accurately publishing stories in our print
edition but by the same people who also follow us online
and through our social networking. We use both to break
news, expand in detail beyond the pages in print and to
create keepsake editions.
We track our website visitors as to how many per week,
month, etc. – updated statistics are available upon request.
Our website features member-only benefits that include
access to our weekly issues (after home delivery – only
website members can read full issues online) and opens up
our subscription base beyond those who pay for or get
samples of our paper.
We encourage the use of our online full editions as part of
school curricula (ie. current events), for use by civic
organizations and by out-of-towners. Visitors to our site
(and online editions) may be residents of a neighboring
town who want to expand their reading just outside their zip
code. Often we get stories from our readers saying they
discovered a new “gem” of a business because it was ad-
vertised in one of our papers.
Seaford, at a glance
Total population:22,162
Male: 10,762
Female: 11,400
Median age: 38.5
Average family size: 3.35
Median income: $76,838
Married: 62.7%
High school graduate or over: 91.8%
Total number of homes: 7,471
Median house price: $340,000
Education
Grades K-5
Seaford Manor School
Seaford Harbor School
East Broadway School
Grades 6-8
Seaford Middle School
Salk Middle School
Grades 9-12
Seaford High School
MacArthur High School
Zip Code: 11783
Fun facts:
Seaford has a very active Historical
Society, Chamber of Commerce and
Wellness Council each holding numerous
events.
L&M PUBLICATIONS • 1840 MERRICK AVENUE, MERRICK, NY 11566
516-378-5320 • FAX 516-378-0287
merr ickl i fe.com • bel lmorel i fe.com • wantaghseafordci t izen.com • f reeportbaldwinleader.com
Classified and
directory info...
Classified advertisements are published weekly in all our
papers and online. If your ad has your web or email
information in it, readers will be able to directly link
through our site to you.
Classifieds are a simple and cost-effective
way to advertise.
Choose from 3 optionsClassified 1 Inch Box Ads
23-25 words all 4 newspapers per-week rate:
1x = $35; 4x = $30; 13x = $26; 26-52x = $23.50
Classified Display Ads 1/16 of a page
Merrick Life only = $38.12
Bellmore Life only = $35.80
The Wantagh-Seaford Citizen only = $31.50
The Freeport-Baldwin Leader only = $18.10
Classified Action Ads
$27 for 20 words, running copy.
$1 for each additional word.
Classified ad deadline is Friday at 12 noon
Service directories and business guides are printed
on a frequent basis. The ad also appears online and
links directly to your website or email if that
information is in the ad.
Service directory pricing examples are:
Merrick Life $15 per week
Bellmore Life $14 per week
The Citizen $11.50 per week
The Leader $9 per week
For all 4 papers take an extra 25% off, or pay only $37.10 per week.
Freeport, at a glance
Total population: 44,026
Male: 21,167
Female: 22,859
Median age: 34.6
Average family size: 3.66
Median income: $55,923
Married: 47.6%
High school graduate or over: 72.9%
Total number of homes: 13,889
Median house price: $311,000
Education
Freeport Schools:
PreK-K
Columbus Avenue
Grades 1-4
Archer Street
Bayview Avenue
Columbus Avenue
Leo F. Giblyn
New Visions
Grades 5-6
Atkinson Intermediate
Grades 7-8
J.W. Dodd Middle School
Grades 9-12
Freeport High School
Zip Code: 11520
Fun facts:
Freeport is an incorrupted village
that boasts an active waterfront area
with boating as a primary activity.
D’Brickashaw Ferguson of the NFL is a
former FHS Red Devils star.
L&M PUBLICATIONS • 1840 MERRICK AVENUE, MERRICK, NY 11566
516-378-5320 • FAX 516-378-0287
merr ickl i fe.com • bel lmorel i fe.com • wantaghseafordci t izen.com • f reeportbaldwinleader.com
Community news stats...
A study from the National Newspaper Association and the
research arm of the Reynolds Journalism Institute at the
University of Missouri School of Journalism found that
readers in areas served by community newspapers con-
tinue to prefer the community newspaper as their source
of local news and advertising.
• They prefer to receive advertising through the
newspaper (51%) instead of on the Internet
(11%).
• 74% of those surveyed read a local
newspaper each week.
• 61% of readers read local news very often
in their community newspaper, while 48% say they never
read local news online (only 11% say they read local news
very often online).
• Of those going online for local news, 52% found it
on the local newspaper’s website, compared to 20% for
sites such as Yahoo, MSN or Google, and 25% for the
website of a local TV station.
• The local community newspaper is the primary
source of information about the local community for
51.8% of respondents.
baldwin, at a glance
Total population: 32,346
Male: 15,403
Female: 16,943
Median age: 37.9
Average family size: 3.36
Median income: $73,553
Married: 59.9
High school graduate or over: 87.9%
Total number of homes: 11,031
Median house price: $191,000
Education
Grades K-6
Grand Avenue Elementary
Brookside Elementary
Lenox Elementary
Meadow Elementary
Milburn Elementary (closing 6/2012)
Plaza Elementary
Shubert Elementary (closing 6/2012)
Steele Elemenatry
Grades 7-8
Baldwin Middle School
Grades 9-12
Baldwin Senior High School
Zip Code: 11510
Fun facts:
One of the very first airplanes was
built in a garage in Baldwin. Singers
Taylor Dane and Dee Snider grew up in
Baldwin.
Your ad could be here! Online advertising with L&M Publications!
4 websites, 1 ad plan. All ads link to your email or site.www.merricklife.com • www.bellmorelife.com • www.wantaghseafordcitizen.com • www.freeportbaldwinleader.com
Call 378-5320 for more information or speak to your salesperson.
Prices/Offer valid through 6/30/12
Static ads do not rotate: Advertiser is the sole“tenant” of a chosen location. Prices based on above descriptions.
A. Header: $300/month
B. Sidebar: $150/month
C. Footer: $250/month
E. Home page banner: $75/week
Possible space sharing location.
D. Sidebar 2*: $100/month
A
E
B
C
Your ad here, shows up on every page throughout (STATIC) thesite will include a link to your website. Sits outside the website.
Your ad here, shows up on every page’s bottom throughout (STATIC) the site will include a link to your website. Depth and placement changes based on page content.
Ad position B would resthere on top of the onlinestore feature and will remainstatic throughout the site. It will feature a link to clientssite. The depth of the ad is flexible. It will be the same width as the Onlinestore, Classified and Recent Article boxes.
Ad position E would rest here and will remainstatic on home page only.
Sold on a per-week reservation.Is the section attention is brought to first.
Ad position D rests in the locationshown. It may remain static or rotatethroughout the site. (There is a price difference.) The ad will feature a link toclient’s site. The depth of the ad is flexible. It will be the same width as the boxes to its left.
Size and placement of adspace is approximate, for illustration purposes only.
D
Call for a in-person demo of our online advertising and our
in-print/online packages.
F. We also offer short-term large adspace as seen, at left. Call for a pricequote.
Video Production: We also offer videoproduction beginning at $500 for a 30 second edited and produced mini-commercial which will be featured on our website for onemonth, stay on our YouTube channelfor one year, and can be used for youown promotion.
Samples available upon request.F
Prices/Offer valid through 6/30/12
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Special Custom Headline
Custom copy based on client and item.
Logo
Additional Online Opportunity...
..to be a part of our website in a new section just for our advertisers.
Call or schedule an appointment with your sales rep for more information