Post on 11-Jan-2016
description
LIVING IN A DIGITAL WORLD LIVING IN A DIGITAL WORLD
DIGITAL HOME TO DIGITAL LIFESTYLEDIGITAL HOME TO DIGITAL LIFESTYLE
At Home
On The Go
CONSUMERS WANT ENTERTAINMENT AND INFORMATION
DIGITAL ENTERTAINMENT DRIVEN DIGITAL ENTERTAINMENT DRIVEN BY DIGITAL TECHNOLOGIESBY DIGITAL TECHNOLOGIES
DTH / IPTV/ HDTVDTH / IPTV/ HDTV 3G NETWORKS FOR MOBILE PHONES3G NETWORKS FOR MOBILE PHONES WIMAX FOR WIRELESS BROADBAND WIMAX FOR WIRELESS BROADBAND
ACCESSACCESS MOBILE TVMOBILE TV WEB 2.0WEB 2.0
ADSL, 3G, WIMAX ADSL, 3G, WIMAX
BROADBAND TO DRIVE GROWTH OFBROADBAND TO DRIVE GROWTH OFENTERTAINMENT SERVICES ONENTERTAINMENT SERVICES ON
WIRELESS AND WIRELINEWIRELESS AND WIRELINE
INTERNET VIDEO TO GENERATE 8bn INTERNET VIDEO TO GENERATE 8bn USD WORLDWIDE BY 2010USD WORLDWIDE BY 2010
Source: Park AssociatesSource: Park Associates
MOBILE TV TO GENERATE 16bn USD MOBILE TV TO GENERATE 16bn USD WORLDWIDE BY 2010WORLDWIDE BY 2010
Source: iSuppli CorpSource: iSuppli Corp
W HAT ARE OUR CONSUMERS W HAT ARE OUR CONSUMERS DOINGDOING
CONSUMERS LIVING IN AN ON-CONSUMERS LIVING IN AN ON-DEMAND ENVIRONMENTDEMAND ENVIRONMENT
CONVENIENCE OF WATCHING CONVENIENCE OF WATCHING ENTERTAINMENT AND INFORMATION ENTERTAINMENT AND INFORMATION AT HIS CHOICE OF TIME AND HIS AT HIS CHOICE OF TIME AND HIS CHOICE OF PLACECHOICE OF PLACE
ON-DEMAND CONSUMERSON-DEMAND CONSUMERS
SEARCH AND SEEK SEARCH AND SEEK CONSUMERSCONSUMERS
INTERACT WITH ENTERTAINMENTINTERACT WITH ENTERTAINMENT
INTERACT WITH INFORMATIONINTERACT WITH INFORMATION
LEAN BACK TO LEAN FORWARD LEAN BACK TO LEAN FORWARD CONSUMERSCONSUMERS
THE CHANGING PARADIGMTHE CHANGING PARADIGM
CONSUMERS WILL RECORD HIS CONSUMERS WILL RECORD HIS FAVORITE SHOWSFAVORITE SHOWS
WILL NOT MISS A MOMENT IN LIVE WILL NOT MISS A MOMENT IN LIVE SPORTSSPORTS
TIME SHIFT HIS TV VIEWINGTIME SHIFT HIS TV VIEWING
CONSUMERS TO CREATE THEIRCONSUMERS TO CREATE THEIR
OWN FPC AND CONTENTOWN FPC AND CONTENT
THE TiVolutionTHE TiVolution Number of Searches Conducted- 20 millionNumber of Searches Conducted- 20 million
Total Number of Program recorded: 6 Total Number of Program recorded: 6 billion plusbillion plus
Number of times Pause, Rewind, Replay, Number of times Pause, Rewind, Replay, Forward has been pressed: 80 billion plus. Forward has been pressed: 80 billion plus.
Source: 2005 data from TiVoSource: 2005 data from TiVo
CONTENTCONTENT
Content Responsibility
Always-onAlways-on PersonalisedPersonalised Made for the Medium ContentMade for the Medium Content Location awareLocation aware Real-time and flexibleReal-time and flexible Easier, better and fasterEasier, better and faster
I LOVE MY SNACKSI LOVE MY SNACKS
I LOVE MY INFORMATIONI LOVE MY INFORMATION
INTERACTIVITYINTERACTIVITY
I WANT TO PARTICIPATEI WANT TO PARTICIPATEI WANT TO TAKE CONTROLI WANT TO TAKE CONTROL
I WANT TO KNOW MOREI WANT TO KNOW MORE
DMCL DMCL (an Essel Group Enterprise)(an Essel Group Enterprise)
BACKBONE FOR THE MEDIUMBACKBONE FOR THE MEDIUMREADY WITH
CONTENT
TECHNOLOGY
TECHNOLOGYTECHNOLOGY Geared to deliver all varieties of AV Digital
Content in all known formats to any medium present or in the future.
The most comprehensive Digital Asset Management System [DAM] in place with versatile content possibilities.
Digital Media Asset Management System can store virtually endless hours of content with metadata and universal codec wrapping. Search, process and output any format into any format at the press of a button.
DRM for any new media [Mobile, Web, IPTV etc.]
TECHNOLOGYTECHNOLOGY Deliver entire library or any content as per
needs can be processed, quality controlled and delivered to your network.
State-of-the-art Audio Visual Content Processing systems for Ingest, Re-edit, Reformat and deliver High Quality Content.
The system include Avid HD systems, Ardendo DAM, Helix Network Solutions, Pinnacle Authoring Systems, MPEG / H.263 / H.264 / VC1 encoding capabilities.
CONTENT CREATION CONTENT CREATION PROCESSPROCESS
Co
nte
nt D
isc
ove
ryC
on
su
me
r Ed
uc
atio
nJ
oin
t Ma
rke
ting
Content Processing
Digital Asset Management Distribution
DIGITAL CINEMA
MPEG4 2:2 @HL
MPEG2 ML @MP
MPEG4, WMV
ANY Other Formats
FORMAT CONVERSION
Automatic Process
METADATA GENERATION
Manual Process
On Line Near Line
MULTI LEVEL CONTENT STORAGE
Archive
ASSET MANAGEMENT
SECURITY ENCRYPTION
LICENSE MGMT
DIS
TR
IBU
TIO
N
INT
ER
FA
CE
METADATA
WORK FLOW MANAGEMENT
Marketing Research
Co
nsu
me
r Re
se
arc
hC
on
su
mp
tion
Re
se
arc
hF
ee
db
ac
k fo
r Co
nte
nt a
nd
M
ark
etin
g
Content Ingestion
DIG
ITA
L
CO
NT
EN
T
SO WHAT’S THE SO WHAT’S THE HOLY GRAIL?HOLY GRAIL?
Thank youThank you