Listing presentation generic (john hatch's conflicted copy 2014 10-09) (john hatch's conflicted copy...

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Transcript of Listing presentation generic (john hatch's conflicted copy 2014 10-09) (john hatch's conflicted copy...

Professional Representation

Top Market Value

for your Home

Professional Real Estate Services from The Hatch Homes Group

Hatch Homes Group

Marketing your listing… Getting your home Maximum Attention!

•Photos•Listing Flyers•Nationally recognized Yard Signs•Marketing to other agents•Direct Marketing•Virtual Tours•Movies•Showing feedback system•Effective media ads

•RMLS•Web-Based Advertising•Just Listed/Open Houses•Sphere of Influence•Reverse prospecting•Special agent marketing•Email newsletter promotion•Personalized web site•Marketing material inside the home

Hatch Homes Group

• Your photographs may be the most important part of your marketing. It takes a person only 4-6 seconds to gain an impression of a home. You want it to be the right one!

• Well lit pictures. • Staging (Hatch Homes Group offers a free consultation)• Clear the clutter. • Wide angle lens. • The 1st photo is very important! Must stand out.

Quality Professional Photographs…………Great Impressions!

Hatch Homes Group

Drone Technology

New technologies like drone photography are revolutionizing the marketing of real estate, as buyers increasingly rely on the web for house hunting.

Click Here to View Drone Tour

Staging and Photographs Before and After.

Living Room Before

Living Room After

Basement Before

Basement After

Covered Patio Before

Covered Patio Before

Coming Soon & Just Listed Email Blast Once we receive signed paperwork we start marketing your home straight away. With our Keller Williams office being number 1 in the state we have over 250 agents we pre-market to. Reverse prospect to Realtors that have an active search for a buyer looking to purchase a home in your neighborhood , price range and home criteria.

This is an important representation of your property – we use:

• Quality pictures & paper.• Good & Accurate Descriptions.

Listing Flyers & Postcards

Hatch Homes Group

It’s hard to make your home stand out among the thousands of homes listed on the RMLS, but here are some things that we do to guarantee your home gets noticed.• Use the best possible photos.• Make your main photo eye catching – • Use as many photos as possible. • Attach a virtual tour. • Have the most detailed information.• Attach disclosures, floor plans, list of upgrades, etc.

RMLS (Regional Multiple Listing System)A Realtors source for information

Hatch Homes Group

This home was on the market for 488 days and eventually sold for $250,000. Also, the agent has left out important details about the home, the pictures are terrible, there are spelling mistakes. Advertising was completely neglected for this home.

A bad example on RMLS…

Hatch Homes Group

We advertise on many websites:• Zillow.com• Our personal website• Realtor.com• Craigslist & Postlets.com• Oregonlive.com• World Properties• Trulia.comAll of our online marketing sites are linked with Hundreds of other sites that

also advertise your home. Together we have created an intricate network of online advertising that maximizes the exposure of your home.

Greater Exposure for your Property Increases the Chance of Sale!

Web-based Advertising

Hatch Homes Group

Just listed cards get your home a lot of attention and can be sent out several ways…

• Postcards sent to homes surrounding your listing.

• Brochure that displays even more information.

• Tri-fold that compares your listing to the neighbors homes.

• Send to surrounding homes or specific demographics

Just Listed

Hatch Homes Group

• It ensures you have quality photos; panoramic, movies, and stills that move.

• We spend a lot of time looking at the camera movement, titles, and background music.

• The link will always update as we make changes.• Custom videos.

Virtual Tours

Hatch Homes Group

• “Reverse Prospect”• New listings email to all KW Agents• International Exposure • Masters Circle• eblasts to agents• Newsletter to our large data base.• Craigslist.

Web-based Direct Marketing

Hatch Homes Group

Hatch Homes Group

Advertising on Social Media and Blog

Hatch Homes Group

• Home books• RMLS printouts• Other comparable homes in your area• List of amenities• Signs pointing to important features

Inside the Home

Hatch Homes Group

Send mailer or Just Listed to target demographics supplied by the title company.

Contact our sphere of influence and ask them if they know anyone who is looking for a home like yours.

Moving Up/Down Campaign

Sphere of Influence

Hatch Homes Group

The Hatch Homes Group has a Exclusive Global Reach that gets your home more exposure.

Visibility of your home to agents in 100+ countries through the International MLS.

• Pull up agents who have entered search criteria matching your listing for the last month in the RMLS.• Send personal emails or mailer.• Phone Call.

Reverse Prospect

Hatch Homes Group

Open Houses• Search out prospects.• Seek out help to market through

neighbors.• Promote online, through direct

mailing, signs, etc.• Creating special events like wine

tasting, holiday events to draw people to your home.

Hatch Homes Group

Progressive Opens• Progressive Opens are when several

agents in the same neighborhood get together and promote their open houses at the same time!• Use incentives• Win Cash, trip, TV, spa day• Bottle of wine, gift cards, etc.

• Direct mailing

Hatch Homes Group

You get an update on your homes showing activity, the marketing we have accomplished, and news about the weekly market.• Absorption Rates• Internet Hits – who has opened the

virtual tour/youtube?• Showings• Number of times virtual tour was

opened• Home feedback responses –

immediate showing response!

Weekly Updates

Hatch Homes Group

• “Most Innovative Real Estate Company” - Inman News.• largest independent real estate franchise. • Over 100K+ real estate consultants. • 658+ offices in the U.S. and Canada.• Worldwide Markets.• Excellence in real estate consultation training.

Hatch Homes Group

About Keller Williams

REASONS WHYYou should use the

The Hatch Homes Group…

Hatch Homes Group

• STRONG CORE VALUES • Live By The Get By Giving Philosophy.• Make our Clients # 1 Goal Our # 1 Goal.• Live Up To Our Standards Despite Temptations to Lower Them.• Be Willing To Work Towards a Common Good.• Do What We Say We’ll Do. Sometimes More. Just Never Less.

MORE REASONS WHYThe Hatch Homes Group…

• Creating marketability• Generating inquiries• Separating lookers from buyers• Negotiating the sale• Coordinating the financing,

timing and closing

• 21 years of Experience• Team• Education CRS,GRI,ABR,CIPS,ePRO

• Knowledge of the area• Persistence• Good Communication• You want someone who cares don’t you?

Hatch Homes Group

Hatch Homes Group503.748.8310 direct

John@HatchHomes.com

HatchHomes.com