DJ WaldowSocial Fresh Charlotte

9/7/11

List Building: The Secret to Email Marketing

Waldow Social.

Growing Your Email List.

7 practical, actionable methodsto grown your email list

Growing Your Email List.

13practical, actionable methodsto grown your email list

The One Thing.

✓Permission✓Deliverability✓Content (valuable)✓From Name✓Subject Line

What’s Important.

"You live or die by your database."  

-- Jeff Pulver

1. Make it Obvious.

1. Make it Obvious.

1. Make it Obvious.

1. Make it Obvious.

1. Make it Obvious.

2. Make it Easy.

2. Make it Easy.

2. Make it Easy.

3. Ask Post-registration.

4. Use Humor.

5. Get Creative.

6. Use a QR code.

http://cptr.it/email

7. Use Social Media.

8. Explain the Sign up Process.

8. Explain the Sign up Process.

9. Send a Welcome Email.

Consider a Popup.

(I know. I know.)

10. Consider a Popup.

10. Consider a Popup.

10. Consider a Popup.http://www.christopherspenn.com/2011/02/do-welcome-popups-work/

11. Provide Incentive.

12. Big Arrows. WIIFM?

13. Offline.

13. Offline.

13. Offline.

But, Please. Don’t. Do. This.

13 Ways to Grow Your Email List.

1. Make it obvious.2. Make it easy.3. Ask post-registration. 4. Use humor.5. Get creative.6. Use a QR code.7. Use social media. 8. Explain the sign up process.9. Send a welcome email. 10. Provide incentive.11. Consider a popup.12. Big arrows. WIIFM?13. Offline.

Waldow Social.

waldowsocial.com/email

Let’s keep in touch.

Image Credits

• Shhh: leahnicor• Exclamation Point: simiezzz• Postcard - Steve Woodruff• Chart for Popups: Chris Penn• Call Center Woman: alanclarkdesign

All images are from Flickr (Creative Commons) unless otherwise noted.