Content Marketing for Inbound Lead Generation by Jeanne Hopkins of HubSpot, Social Fresh Charlotte...
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Transcript of Content Marketing for Inbound Lead Generation by Jeanne Hopkins of HubSpot, Social Fresh Charlotte...
I‟m Jeanne Hopkins.Nice to meet you.
@jeannehopkins700,000InboundLeads
126,000Twitter
Followers
Top 10Blog
5,000Customers
3.7 millionFree
Users1,500,000Slideshare
Views
RECYCLE/TRASH
SAY„DO NOT CALL‟
SKIP ADS
UNSUBSCRIBE
Stop pushing
advertising messages
in the hopes that one
will get through
Start responding to how they
make decisions – adapt to
their interests and timeline.
Readiness
to buy…
Social Media
Marketing
Search Engine
Marketing
Content
Marketing
Conversion Marketing
Lead Nurturing
Sales Support
Publish vs. Advertise
People ignore ads.
0.2% Click Through Rate
Be the content, not the
ads around the content.
3
Use keywords your buyers use
2 Focus on great content more than technical tweaks
3 Train all content creators on SEO basics
Help Me Help You4
1Tips for Search
3
Build reach using all your assets
2 Content is what makes you interesting in social media
3 Make it easy for users to share your content
Push the limits to get remarkable content4
1Tips for Social
3
Avoid images, tables, columns
2 Formatted text is your friend
3 Use text (not images) for links
Test yours at Website.Grader.com and Email.Grader.com4
1Tips for Mobile