Linking Social Media to Business Strategy

Post on 07-Nov-2014

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Linked In unveils how they have helped some of the world’s most recognisable brands realise both savings and successes when it comes to talent acquisition.

Transcript of Linking Social Media to Business Strategy

Presented by;

Ben Gould, Enterprise Sales at LinkedIn

Michael Field, Strategy Consultant & Founder of Next Director

Stand up if..

You have a LinkedIn Profile

2

You have more than 100 connections

You have visited in the last 7 days

You have found a job or helped

someone get a job via LinkedIn

What‟s this? LinkedIn

Hays

NGA.NET

Connect the world‟s professionals to make

them more productive and successful

Our Mission.

1 As of February 9 „12 | comScore February '12 end | 3 comScore, January 2012

150M+ Members Worldwide Growing faster than two members per second

1

13th

100M 2

3

Most visited website on the internet

Average Monthly Users in Feb 2012

The world‟s largest professional network

The value we bring to our members

Identity. Insights. Everywhere.

Identity Your professional profile of record

FY 2011

4B+ Search

Queries

Connect, find, and be found

8

What makes a great

LinkedIn profile?

Identity Connect, find, and be found

Insights Be great at what you do

Feb 2012

2B+ Network Updates

Viewed Weekly

1M+ Professional

Groups

300K Unique

Publishers

Everywhere Working everywhere our members work

Feb 2012

>3X Increase In Weekly

Mobile Visitors

50K+ Developers

Leveraging Our APIs

Creating economic opportunity for every professional

Hiring

Solutions

Marketing

Solutions Premium

Subscriptions

LinkedIn Hiring Solutions:

Connecting Talent with Opportunity at Massive Scale

13

1995 ----|----|----|----|---- 2000 ----|----|----|----|---- 2005 ----|----|----|----|---- 2010

Newspapers

Job Boards

Social Networks

The technology revolution

14

“Disrupting the Corporate Recruiting

Market”

“Even though LinkedIn‟s original vision was to become a

professional social network to bring people together, it has

become “the place” for professionals to network, look for jobs,

and „be found‟ by employers.”

“Corporate recruiters are going through an enormous

transformation as they learn how to source passive candidates

themselves… no matter where you go, LinkedIn is now the most

powerful tool on the web for sourcing.”

-- Josh Bersin, CEO, President, Bersin & Associates

Sherri Wang

Joseph Lee

Michael Chen

Hiring Solutions

Hiring Solutions

Position your

Employer Brand

Advertise your jobs

Promote your

benefits

Connect your

employees

Leverage followers

LinkedIn is

transforming the

talent landscape.

Play video..

More info: talent.linkedin.com

Contact Info

bgould@linkedin.com michael@michaelfield.com

QUESTIONS?