Post on 11-Aug-2014
description
©2013 LinkedIn Corporation. All Rights Reserved.
Your Brand
“Your brand is what people say about you when you’re
not in the room.” Jeff Bezos
World’s largest professional network on the Internet.
More than 259 million members.
Over 200 countries/territories.Over 30 million students and
recent college graduates.
37,500+ Links shared
900,000+ Pages viewed
160,000+ Professionals will visit
10,000+ New members
LinkedIn Stats - in the next 90 minutes
Who is on LinkedIn?
Who needs an updated profile on LinkedIn?
You Can’t Leverage YourselfIf You Don’t Know How To
Use The Tools
(c) Joe Barnes, www.Digital3000.net
Do Recruiters Use LinkedIn To Find
Candidates?YES!
Lesson #1
Recommend or Apply?
A recommendation about you to a recruiter or a LinkedIn contact is far
more valuable than applying for a job directly!
(c) Joe Barnes, www.Digital3000.net
Lesson #2
Lesson 3
• Have a Headline That GRABS the Attention of Recruiters:
• Example: “Experienced marketing
specialist who never misses a
deadline.”
(c) Joe Barnes, www.Digital3000.net
Lesson #4
Use Key Words
Marketing Specialist? Say that several times in your
profile.
Social media expert? Say that several times in your
profile.(c) Joe Barnes, www.Digital3000.net
Lesson #5
Brand Story
Lesson #6
How Can I Help You?
Get a custom URL.
Source: http://www.prdaily.com/Main/Articles/12_LinkedIn_secrets_to_supercharge_your_social_net_11246.aspx#
Lesson #7
List AccomplishmentsNot Responsibilities
(c) Joe Barnes, www.Digital3000.net
Lesson #8
Connect With Recruiters
Connect to as many recruiters as possible.
.
Having recruiters in your network increases your
chances of popping up on searches
http://careerenlightenment.com/3-secrets-to-getting-recruiters-to-find-you-on-linkedin
Lesson #9
Get Endorsements
Lesson #10
Give Before You Receive
LinkedIn is a business
network.
Recommend the work of
people you respect.
They will likely return the
favor.
http://socialmediatoday.com/ralphkooi/322044/10-linkedin-traffic-secrets-exposed
Lesson #11
Join Many LinkedIn Groups
• Expand Your Network of Contacts.• Become Known as a Thought Leader and Draw Attention to Yourself.
• Ask Members for Introductions to Recruiters and Business Contacts.
• Start Conversations and Discussions!
33
http://theundercoverrecruiter.com/linkedin-profile-tips/
(c) Joe Barnes, www.Digital3000.net
Lesson #12
Post Videos and Presentations
Share!Video grabs the attention of
people.Presentations that are
interesting and relevant will be used and remembered.
(c) Joe Barnes, www.Digital3000.net
Lesson #13
DO NOT INCLUDE…..
TyposGrammatical ErrorsSchool email addressAcronyms (Member of DHMY)
(c) Joe Barnes, www.Digital3000.net
Lesson #14
New Connections!
Acknowledge each new connection.
.
Thank your new connections for making the effort to
reach out.http://www.jeffkorhan.com/2011/10/3-invaluable-linkedin-tips.html#en
Lesson #15
Pictures Not To Use….Party PictureSelfieNo pictureBlack and WhiteBoringCrazy!Sexy
(c) Joe Barnes, www.Digital3000.net
Lesson #16
Post Relevant Information!
LinkedIn is not Facebook. Status updates should share
good resources that are helpful to busy executives.
http://news.citrixonline.com/wp-content/uploads/2013/03/Jill-Konrath-GoToMeeting-LinkedIn-Sales-Secrets-Revealed-.pdf
Lesson #17
Stand out by adding rich, visual work to your profile
©2013 LinkedIn Corporation. All Rights Reserved
Lesson #18
Summarize Your Strengths!
Summarize your strengths, not your work history.
.
Focus where you want to be rather than where you’ve
already been.
http://mylifescoop.com/2012/10/12/the-9-secrets-of-a-stand-out-linkedin-profile/
Lesson #19
Export Your Connections!
http://www.slideshare.net/JakeAtwood1/secret-linkedintactics
Lesson #20
Newsle: News About Your Contacts
http://newsle.com/
Lesson #21
Lesson #22
Use LinkedIn Help!
Visit and use the LinkedIn Help Center
View the helpful webinars with advice about job
searcheshttp://help.linkedin.com/app/home/http://learn.linkedin.com/jobseeker/