#agcasemids

Matthew MobbsCareers Service

mjmobbs

mjm33@le.ac.uk

mjmobbs.com

Matthew Mobbs

#agcasemids

LinkedIn – The professional network

7.5 million users in the UK

#agcasemidshttp://www.jeffbullas.com/2012/03/06/how-to-harness-the-power-of-linkedin-infographic/

#agcasemids

In this session

• Writing a full profile• Status Updates• Interest groups• Company Profiles• Using with students

http://www.jeffbullas.com/2012/03/06/how-to-harness-the-power-of-linkedin-infographic/

#agcasemids

LinkedIn Profile

• http://learn.linkedin.com/profiles/overview/• http://learn.linkedin.com/• http://learn.linkedin.com/students/

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LinkedIn Profiles• Summary• Experience• Certifications• Skills and Expertise• Publications• Education• Recommendation• Personal Information• Website• Interests• Contact settings• Add ins

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Status updates

• Professional nature• Share useful information

in

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Twitter Integration

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Special interest groups• Communities discussing shared areas of interest• Great way to expand Connections• You can join up to 50 LinkedIn groups

Tips• See if groups are UK specific (no location search yet

but can enter ‘UK’ as a keyword)• Look for high membership groups• Change your settings for the group to ‘weekly digest’

or de-select the Digest email box

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Types of groups include• Careers professionals groups

– UK HE Careers Professionals– Careers Professionals (group managed by LinkedIn)– AGCAS groups, e.g. AGCAS Careers Education, AGCAS New to HE

Careers?, AGCAS Research Staff, AGCAS International– Careers Debate

• Graduate recruiter/business groups– AGR – The leading voice of Graduate Recruiters & Developers– Graduate Recruiters Network

• Local/regional networking groups• University alumni groups• Sector specific groups

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Activity – Join a Group

• Search Group Directory for ‘UK HE Careers Professionals’

• Join

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ConnectionsFinding connections:• 2nd and 3rd of your

current Connections• Special Interest

Groups• Search…

TipWhen sending a connection always personalise the message

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Activities – Find Connections

Activity 1• Normal: Search for the name of the person

and add as a ConnectionActivity 2• Enter your Postal Code• Industries – Select Higher Education

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Companies

Company Profiles• Overview of company• Careers and Jobs• Member and Connection• Skills• 600,000+ in the UK

http://www.thesocialbizbuzz.com/blog/2011/09/the-lowdown-on-linkedin/

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Activity Search for a Company

Scenario – Student heading home to Brighton for for the summer looking for work experience in Marketing

• Use the Advanced Company Search to find appropriate companies and connections…suggest someone they could contact

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LinkedIn with students• Exploring job roles – what job titles are there in x and what

organisations do people in x work for• Researching career trajectories to see how people get into a

desired role• Identifying organisations to target (by sector or location)• Researching organisations – e.g. what sort of people do they

employ, where do they have offices• Identifying contacts to target for ‘informational meetings’ or

work experience• Developing contacts for working overseas• Unlimited potential…

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Common Question from Students

1. What can I put in my LinkedIn profile as I’m ‘only a student’?

2. How can I make contacts on LinkedIn?

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In summary… to get started with LinkedIn• Complete your own profile as fully as possible• Join some relevant groups (can join up to 50)• Join in some group discussions• Find some of your own students or recent graduates

on LinkedIn as examples• In my experience, students need to be shown how to

search LinkedIn for contacts, organisations etc (so it helps to be familiar with it yourself first)