Post on 18-Oct-2014
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Job Seekers Get… LinkedIn Greg Fry
About Me Greg Fry Qualified from the Marketing Institute of Ireland and passionate about helping organisations achieve more from their social media efforts. Social Media specialist delivering regular LinkedIn , Facebook and Twitter workshops and talks for institutions such as MBA Ireland. Greg works with the Ahain Group as a Social Business Consultant. He believes that in order to make social media work for your business you must have a clear business goal, a clearly defined strategy and make sure that everything you do is measureable.
A Positive Attitude will lead to success
• Recruitment Agencies.
• Newspapers and Online Job Boards.
• Job Fairs.
• Networking.
• Speculative Applications
5 Ways to look for employment
Write down 20 Companies you would like an Internship with
Your Top 20 Companies
What is Networking?
How to
• Friends. • Family Members. • College and School
connections. • Sports or Recreational
Clubs. • Business contacts –
ex- co-workers and clients.
• Targeted individuals. • Networking events
and Job Fairs.
How to build a Network
Top 5 Networking Tips
1. Who do you want to talk to?
2. Look Sharp – But don’t judge others
Know Your Message & Be Prepared
http://youtu.be/lj3iNxZ8Dww
3. What’s Your Story?
• Have a sharp 60 – 90 second “Elevator Pitch”.
• Who you are.
• What you do.
• What you are looking for.
• What “Value” can you offer an employer?
Design your own Elevator Pitch
• In your Group design a 60 second “Elevator Pitch”.
• Write it down and decide who in your group will be brave enough to share your pitch with the class.
Time to network
4. The Business Card
5. The Follow Up
• Send a follow up email.
• Connect on LinkedIn.
• Organise a face to face meeting.
• Stay in touch.
Networking Takeaways
• Believe in yourself and be positive.
• Know who you are targeting.
• Don’t do all the talking….listen, listen, listen, listen.
• Dress to make a great 1st Impression. But don’t judge others…we don’t know who they are and who they may know.
• Know your story – Who you are, what you do, what you are looking for and what value you can offer an employer.
• Carry and collect business cards.
• Always follow up with new connections. Connect on LinkedIn and build a business relationship.
• Stay in touch with your network.
How can you use LinkedIn to find a job?
LinkedIn Statistics
• 270 Million Users worldwide. • 70% of LinkedIn users are decision makers. • 48% of the users in the US (9% India, 6% UK). • 1 Million + users in Ireland. • Average age of global users is 25-45. • 60% Male 40% Female. • 12% of all users say they are in a Sales function. • 78% of US Companies using LinkedIn to recruit.
What is LinkedIn?
Facebook with Ties?
What LinkedIn looks like
Check Privacy Settings
TIP
• Turn off your activity broadcasts when giving your LinkedIn Profile a makeover.
• Change your account visibility to annonomous if you do not want a LinkedIn connection to know you
have been viewing their profile.
12 Steps to get
Step 1: Make your profile look Amazing
Add a Quality Photo.
Spend time on your Bio and
Experience. Write a great summary.
Get Recommendations
Spend time and get your Profile to All Star status.
What is your Headline?
Click Edit Profile. Click Edit below
your name.
Add detail of who you are and
what you do.
What is your Headline?
Step 2: Add Connections
Building Up Connections
• Old school Friends.
• College Friends and staff members.
• Business Contacts.
• Target Individuals.
Add notes & set reminders
• Connect your Gmail or Outlook account.
• Make Notes about your connections. (Only visible to you)
• Set Reminders – Great for call backs.
• Tag your contacts. This effictively allows you to organise your connections into Lists.
Step 3: Stand out
Personalise your LinkedIn Account and Stand Out From the Crowd.
1. Make sure you have a Unique URL.
2. Add Company website, Blog address and personalise the names.
3. Rearrange your headings to stand out.
4. Use Keywords to attract new clients.
Step 4: Add links, photos & video
Add Images & Links to your profile
http://www.linkedin.com/portfolio
Step 4 cont……
Add Video and Image Links to your Profile
• Add Video to the Summary, Work and Education sections of your Profile.
• Add a Powerpoint Presentation to
your profile using SlideShare.net. • Update your status by adding the
link to your latest blog post.
Slideshare
• Upload a Powerpoint Presentation and add to your profile. Tell an employer who you are and what value you can offer.
• Map a YouTube video to Slideshare and showcase a “Reasons To Hire Me” video.
Meet Jordan McDonnell
http://www.slideshare.net/jmcdcems/this-is-not-my-resume
Meet Jordan McDonnell
• 100K views in 2 weeks.
• 10+ Job Interviews.
• 2 Dream job offers.
• 1 New Job.
Step 5: Update
Update your status and Personalise invitations.
• Update your status frequently.
• Tag individuals that you want to see your updates.
• Personalise all introductions..
Step 6: Groups
Join and participate in Groups.
• Find Relevant Groups. • Make new Contacts. • Demonstrate your expertise. • Ask Questions. • Get advice from experts. • Be Seen and let employers find
you.
Step 6: Groups cont…
Look at the Groups where IT employers are hanging out.
How to behave in Groups
Step 6: Groups cont…
Step 6: Groups cont…
Step 6: Groups cont…
Step 7: Find Events
Source Business Events.
Step 8: Paid Services
Do I need a LinkedIn Premium Account?
Step 9: Meet your Contacts
Meet your contacts offline
Follow Companies you would like to work for.
Step10: Follow Companies
Step10: Follow Companies
Follow Companies
Step 11: Use LinkedIn Searches
• Search by Industry, location and job type.
• Search for advertised jobs on
LinkedIn.
• Save your top searches.
• Search groups to find networking opportunities.
Search Jobs
Step 12: Time
Invest Time in LinkedIn
Fancy a New CV?
• Go to -resume.linkedinlabs.com
• Sign in with your LinkedIn account.
• Create your CV or Resume.
• Other option for creating an online cv – visualcv.com
10 LinkedIn Tips
1. Complete your profile. Make sure it sells your skills and abilities.
2. Use a URL like http://ie.linkedin.com/in/gregfry and add to your cv and email signatures.
3. Add Rich links. Eg. SlideShare.net 4. Update your status regularly. (Demonstrate your
skills and passion) 5. Investigate who your connections are connected to. 6. Search for connections and job opportunities.
Follow targeted companies. Run advanced searches (for job opportunities).
7. Make personal invitations to connect with people. 8. Join and engage in groups to build your network. 9. Meet your top online connections offline . 10. Ask for recommendations. Add recommendations
to your cv.
Quick Exercise • What do I want to achieve by using LinkedIn?
• Create a LinkedIn profile – visit www.linkedin.com.
• Write a summary for your LinkedIn profile.
• What’s your professional headline?
• Write down 5 people you would like to connect with.
• What images, video and links should be on your profile?
• Find 3 Groups to join?
• Update your status with something meaningful.
• Find a job of interest on LinkedIn.
• Run a search on LinkedIn.
Use SM to Find a job
How can you get noticed by the right people using Social Media? How can you create a LinkedIn profile that gets you found? How can you use LinkedIn proactively in your job search? What about Facebook and Twitter? What about demonstrating passion and ability through a personal blog? How can you achieve this. Video cvs and other tactics.
Creative Job Seekers
http://mashable.com/2011/04/26/qr-code-resume/
http://www.behance.net/gallery/254DVA-Creative-CV/6840051