Post on 16-Oct-2020
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LinkedIn For Business NetworkingPresented by Patrick O’Malley
Copyright 2009 Patrick O’Malley Corporate Training Pg 2
LinkedIn For Meeting Professionals
Contact Information:
Patrick O’Malley(617)-PATRICKwww.PatrickOMalley.comwww.617-patrick.com WECpat@PatrickOMalley.com July 2009
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Goals/Objectives
• You will– understand 8+ reasons to use LinkedIn– understand the basic screens, and what a 1st,
2nd, and 3rd level connection is– understand how to leverage your network– learn a few of my “Missing LinkedIn Tips”
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Why Am I Here? • I do keynote speeches and corporate training
– LinkedIn– Facebook, Twitter, Social Media– Internet Marketing– Google SEO & PPC
• VP of Operations for search engine that was tied with Google in 2000
• I do NOT work for LinkedIn
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Outline• Social networking today vs 20 years ago• What is LinkedIn?
– Your LinkedIn “profile”– Searching for others– Building a network– 1st, 2nd, and 3rd level “connections”– Job Hunting– Other features
• Along the way– Some of my “Missing LinkedIn Tips”– Some exercises– Mistakes to avoid
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Social Networking • 20 years ago
– Plan a meeting in a city – opinions on …– Look for a job– What if information was more available?
• Today– Information is available everywhere…
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What Is LinkedIn?
• A web site http://www.LinkedIn.com– Profiles, not “resumes”– Each Profile has a database of “friends”
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LinkedIn - My Opinion
• Different things to different people1) A way to find old friends & colleagues2) A Rolodex or Address Book that gets updated
when people move3) A “trust” network4) A tool to find services or contacts for business5) A research tool6) Job hunting7) A place to ask and answer questions8) A networking tool to meet new people
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Create A Profile• Make it simple
– Not a resume– For a LinkedIn tutorial
• Google “LinkedIn tutorial”• or go http://www.patrickomalley.com
– Resources• Go to bottom to MPI WEC link
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Missing LinkedIn Tips• Misspell your last name?
– See my web page for details and video• http://www.the-linkedin-speaker.com/blog/2009/01/27/missing-
linkedin-tip-%e2%80%93-misspell-your-last-name-in-your-linkedin-profile/
• Maiden name• http://www.the-linkedin-speaker.com/blog/2009/04/15/linkedin-
training-best-way-to-put-your-maiden-name-linkedin-profile/
• Nickname• Yours ….
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Finding Friends And Colleagues• My #1 reason to get started with LinkedIn• Example
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Exercise• Who would you connect to?
– Former workers– College roommates, friends, social club members, teammates– High school friends– Neighborhood groups– Parent groups– Military friends– Childhood friends, i.e. Cub Scout, Girl Scout, Baseball,
Gymnastics, …– People you met at conventions– Relatives– Others
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LinkedIn – Reason #2
• Rolodex or Address Book– Connections, i.e. friends
• 1st level connections
– Keep contact when they move• Deb Lavoie story
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How To Make “Connections”
• Search for someone (upper right)– Invite them– They accept, and you’re “connected”
• Alternative – Give LinkedIn email addresses in bulk– See my web page
• http://www.patrickomalley.com/elearning_linkedin_add_text_file_of_email_addresses.html
• Someone invites you
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Missing LinkedIn Tip
• Don’t invite people you don’t know!• If 5 people say “IDK” you, you are
“blacklisted”• Apologize, and you get 5 more
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Missing LinkedIn Tip
• Keep a copy of email addresses• Keep a copy of your Outlook file• Check Outlook toolbar at bottom of
LinkedIn home page
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Business 20 years ago …• Ask people you trust about …
– Personal• doctor• auto mechanic• et cetera
– Business• Meeting requirements in a city
– Hotels, caterers, attractions• Travel agents• Speakers
• How many people can you realistically ask?
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Ask People You Trust
You
Friends & Business
Associates
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Ask People THEY Trust?Friends & Business
AssociatesPeople they
know
You
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Connections1st Level
Connections2nd Level
Connections
is looking for a site for a sales meeting
works for EMC sales team
Ali Stalarow, MPI Content Manager
is a caterer in New York City
books bands in Miami
You
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Connections And Levels
• 2nd level connections are “friends of friends”
• Heart & Soul of LinkedIn• Beauty of mathematics
• 50 times 50 = 2500• 200 times 200 = 40,000
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LinkedIn – Business Research Tool (#4)
• When you need someone or something, use Search People– By name – By company – By skill
• How many people can you realistically ask?• My web page
– http://www.the-linkedin-speaker.com/blog/2009/05/04/linkedin-training-tip-search-people-search-profiles/
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Building Your LinkedIn Network
• Philosophies– Only people you trust– Anyone you know?– Anyone at all?
• LIONs
• My philosophy (reason #2)– Business card Rolodex
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Job Hunting With LinkedIn (#6)
• Multiple ways to use LinkedIn for jobs– “Jobs” link at top
• See who you know
– Anytime you look for any job• Look for connections in company• Research profile of interviewer
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Job Hunting
• LinkedIn Browser Toolbar– Download from bottom of LinkedIn home page– See my video at
• http://www.the-linkedin-speaker.com/blog/2009/03/03/linkedin-training-tip-faster-job-hunting-with-linkedin-toolbar/
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Job Hunting Through Answers
• Answer questions about hotels, etc in your city
• Get famous• Example – Josh Chernin• Sample
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Rewind - Back To Profile
• Your Professional Headline– Not your title– Marketing slogan
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Professional Headline
• Blog entry at– http://www.the-linkedin-speaker.com/blog/2009/05/07/linkedin-
training-tip-professional-headline-should-be-a-marketing-phrase-not-your-job-title/
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Job Hunting Tips
• Missing LinkedIn Tip:– Put “keywords” in your profile
• Certified Meeting Planner and CMP • PowerPoint and PPT
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Miscellaneous LinkedIn Features
• Groups• Events• Recommendations (Formal)• Advanced Search • Services
– Company (at top) -> Services -> Travel Agent• More…
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More?
• My website– www.PatrickOmalley.com– Left navigation
• Resources -> MPI WEC• LinkedIn videos and tips• LinkedIn Blog
• I will send you an invite, or invite me
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Summary Of Goals/Objectives
• You – understand 8+ reasons to use LinkedIn– understand the basic screens, and what a 1st,
2nd, and 3rd level connection is– understand how to leverage your network– learn a few of my “Missing LinkedIn Tips”
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Review Outline• Social networking today vs 20 years ago• What is LinkedIn?
– Your LinkedIn “profile”– Searching for others– Building a network– 1st, 2nd, and 3rd level “connections”– Job hunting
• Along the way– Some of my “Missing LinkedIn Tips”– Some exercises– Mistakes to avoid
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Conclusion
• Power of a “friends of friends” network• LinkedIn will be huge
– something like it?– best right now
• If you don’t use LinkedIn, …
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The End