Linked in marketing strategies

Post on 28-Nov-2014

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64 actionable tactics for the new LinkedIn, including Profiles, Company Pages, Search, Gallery, Endorsements, Recommendations, Groups, and more.

Transcript of Linked in marketing strategies

By Maria Peagler

64 Marketing

LINKEDINStrategies

2014

Edition

Maria Peagler

FOUNDER

COMBINE TACTICS

2

Use a headshot photo, not logo

PROFILE

14

Post updates from company

COMPANY PAGE

18

Find college alumni

SEARCH

27

Add photos, videos, PDFs

GALLERY

33

#1 Rule: Engage, don’t broadcast!

GROUPS

47

Connect with industry experts

CONNECTIONS

55

Endorse wisely, ethically

ENDORSEMENTS

62

Strengthens client relationships

RECOMMENDATIONS

Combine tactics

from each category for a

possible

4 million campaigns

GET INFOGRAPHI

C

NEED TO LEARN MORE?

Classes on

every major social network

24/7 - Any Device

MARIA PEAGLER

WWW.SOCIALMEDIAONLINECLASSES.COM@SM_ONLINECL

ASS