Linked in strategies - the basics
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Linked in Strategies – the Basics Laetitia Massa, IP/IT Lawyer & Social Media Strategist Dexia Tower, February-March 2012
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Transcript of Linked in strategies - the basics
Linked in Strategies – the Basics
Laetitia Massa, IP/IT Lawyer & Social Media Strategist
Dexia Tower, February-March 2012
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Introduction
Do you actually exist?
Linked in Strategies – the Basics, February-March 2012
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Introduction
Do you actually exist?
First diagnosis: Google egosurfing
Linked in Strategies – the Basics, February-March 2012
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Introduction
Do you actually exist?
The Google Principle
Linked in Strategies – the Basics, February-March 2012
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LINKED IN Basics – Passive strategies
IntroductionDo you actually exist?First diagnosis
Passive strategies : GET FOUND !Complete your ProfileConnect with people
Active strategies : GET WANTED !Have a living ProfileEngage, Contribute and share your Expertise
Pro-active strategiesThe art of targetingPrepare for off-line networking
Linked in Strategies – the Basics, February-March 2012
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LINKED IN Basics – Passive strategies
Key principles to get found
in your FIGHT against RANDOM
KEYWORDSKEYWORDS are key
NOISE vs SIGNALSIGNAL
AUTHENTICITYAUTHENTICITY is all that really matters
Linked In Strategies – the Basics, February-March 2012
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LINKED IN Basics – Passive strategies
Your Name custom your url ! Anonymous?
Your Profile picture with or without it? personal or corporate?
Your Headline the most important part of your Profile page !! states your Value Proposition, and not simply your current position (unless it is your VP)
Branding vs co-branding with your (current) employer
Linked in Strategies – the Basics, February-March 2012
Complete your Profile
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LINKED IN Basics – Passive strategies
Your Resume fill in the right cases, the right way
executive summary & skills positions + achievementsachievements extra fields (publications, languages, skills)
make it appealing (keep it short, stay consistent) ! keep your target & objectives in mind
Your recommandations get at least one or two (but not too many) avoid « cross- recommandations » !
Your external links Your privacy settings
Linked in Strategies – the Basics, February-March 2012
Complete your Profile
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LINKED IN Basics – Passive strategies
Connections, not friends ! people you know and trust people you’ve just met and appreciated people you would like to be associated with? don’t be shy: request connections (personalize it)
Better build quality than quantity A quality network =
not a shiny network, but a useful network (now or someday) a unharmful network a diversified network
But quantity still matters the Google principle the Social Graph’s Edge principle
Your privacy settings
Linked in Strategies – the Basics, February-March 2012
Connect with people
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LINKED IN Basics
Now, you do exist!Well, you’re findable, but…
why should they do business with you ?
Linked in Strategies – the Basics, February-March 2012
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LINKED IN Basics – Next time
IntroductionDo you actually exist?First diagnosis
Passive strategies GET FOUND !Complete your ProfileConnect with people
Active strategies GET WANTED !Have a living ProfileEngage, Contribute and share your Expertise
Pro-active strategiesThe art of targetingPrepare for off-line networking
Linked in Strategies – the Basics, February-March 2012
Thank you for your participation !
Questions ?
Contact:[email protected]
@LaetitiaMassahttp://linkedin.com/in/LaetitiaMassa
IP IT Geeky (New media & technology tools for Business)
IP IT Geeky on Facebook
Linked in Strategies – the Basics
Laetitia Massa, IP/IT Lawyer & Social Media Strategist
Dexia Tower, February-March 2012
14
LINKED IN Basics
Now, that you’re findable,why should they do business with you?
Linked in Strategies – the Basics, February-March 2012
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LINKED IN Basics – Active & Pro-active strategies
IntroductionDo you actually exist?First diagnosis
Passive strategies GET FOUND !Complete your ProfileConnect with people
Active strategies GET WANTED !Have a living ProfileEngage, Contribute and share your Expertise
Pro-active strategiesThe art of targetingPrepare for off-line networking
Linked in Strategies – the Basics, February-March 2012
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LINKED IN Basics – Active & Pro-active strategies
Golden rules: (Social Media) is not about you, it’s about « them »
LISTEN and GIVE
(way long) before
asking/selling anything !
CONTENT is KING
SELFPROMOTION is not forbidden,
but should be balanced and relevant
Linked In Strategies – the Basics, February-March 2012
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LINKED IN Basics – Active strategies
Newsfeed principle: Extends your reach out of your network (cf. Social Graph Edge principle)
Your objective: create « omnipresence » through your connections’ feed
Bring your Profile to life : regular updates (profile & status) and interactions with others’ updates showcase (applications) vs show off: (additional Profile sections)
Engage, Contribute, Share your expertise Linked In Groups
consistency (tip: hidden groups) target-crowded Groups vs peers Groups
Linked In Answers
Linked in Strategies – the Basics, February-March 2012
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LINKED IN Basics – Proactive strategies
IntroductionDo you actually exist?First diagnosis
Passive strategies GET FOUND !Complete your ProfileConnect with people
Active strategies GET WANTED !Have a living ProfileEngage, Contribute and share your Expertise
Pro-active strategiesThe art of targetingPrepare for off-line networking
Linked In Strategies – the Basics, February-March 2012
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LINKED IN Basics – Proactive strategies
The art of targeting (People, Company, Jobs) search Linked In Groups & Events as targeting tools followings (People, Companies) statistics and insights
Prepare for off-line networking Linked In Events
check attending lists and adapt your speech/outfit/profile accordingly
Linked In Groups engage with attendants, before and after the event
Linked In Strategies – the Basics, February-March 2012
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LINKED IN Basics – Proactive strategies: beyond Linked In
BEYOND Linked In : create and/or share CONTENT, let people spread it, and get noticed !
Linked in Strategies – the Basics, February-March 2012
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LINKED IN Basics
Now not only you can discoverdiscover (way) more opportunities,
but also let opportunities find youlet opportunities find you
Linked in Strategies – the Basics, February-March 2012
Thank you for your participation !
Questions ?
Contact:[email protected]
@LaetitiaMassahttp://linkedin.com/in/LaetitiaMassa
IP IT Geeky (New media & technology tools for Business)
IP IT Geeky on Facebook
Images courtesy: click on each image
