LinkedIn 101

How to Create a LinkedIn Profile

presented by Kate Koziol, K Squared Communications, Inc.

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Show of Hands

Do you already use Facebook, Do you already use Facebook, Twitter, or LinkedIn?Twitter, or LinkedIn?

Do you know someone that does?Do you know someone that does?

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The Social Media InfluenceThe Social Media Influence

You Will Learn:

What is LinkedIn?Why should someone consider joining LinkedIn?How is LinkedIn different from other social media sites?Creating your LinkedIn profile

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K Squared Communicationswww.ksqrd.com

You Will Learn:

Joining groupsParticipating in discussionsNext stepsSuccess stories

“Relationships Matter”

LinkedIn is World’s largest professional networkOver 8.5 million professionals internationally from 130 industries

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The Facts

Over 75 million members in over 200 countries Executives from all Fortune 500 companies are LinkedIn members

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Uses for LinkedIn

Career OpportunitiesReferencesKeeping In Touch

Job InquiriesBusiness DealsConsulting Offers, and more

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Uses for LinkedInPeople come to youProfile shows when searched for on search engines

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WWW.LINKEDIN.COM

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Building a Profile

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Adding Job Position

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Making Connections

Adding Connections

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Upload email listSearch for names you already know

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Adding Connections

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Network Statistics

Getting to Know You…Getting to Know You…

Posting and Polling

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Posting and PollingPosting and Polling

Don’t Let It Get Don’t Let It Get StaleStale

Add photos Add photos

Add notes or link to blogsAdd notes or link to blogs

Add videos to your profileAdd videos to your profile

Upload presentationsUpload presentations

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Start Becoming SocialStart Becoming Social

Engage in conversation- let Engage in conversation- let people know what you do.people know what you do.

Write recommendations. The Write recommendations. The favor will be returned.favor will be returned.

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K Squared Communicationswww.ksqrd.com

Recommendations

Participate in the Participate in the CommunityCommunity

Join “Groups”Join “Groups”

FROM YOUR PROFILE CLICK ON “GROUPS”

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Joining a GroupJoining a Group

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Joining A Group

Asking A Question

Ask Questions in Groups

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David KunzeFound course management co. through LinkedIn800-1200 new bookingsHiring 2 new FTEsParticipating in golf groups

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Advice From The Front Lines

Learn privacy settings and controlsSign up for free seminarsMake commitment to use the toolsDon’t overly push the messageQualify sources

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Putting It All TogetherPutting It All Together

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K Squared Communicationswww.ksqrd.com

Tips for SuccessTips for SuccessUse social networking daily – Use social networking daily – or oftenor often

Join a few groupsJoin a few groups

Don’t be a wallflowerDon’t be a wallflower

Choose the right toolsChoose the right tools

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Things to WatchThings to Watch

Time vanishingTime vanishing

Hard sellingHard selling

Not updatingNot updating

Updating too Updating too oftenoften

Too personalToo personal

Too impersonalToo impersonal

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Information Management Tools

Success Stories

Linked to hiring manager at Yahoo!Was asked for references for new positions Interviewed for himself and was hired

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Success Stories

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Goshido sent 700 messages to possible investors200 responses in 8 daysResulting in $230,000

Success Stories

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James FilbirdUses LinkedIn to acquire new clients Receives 75% Business from LinkedIn

Resources

learn.linkedin.com/

www.executivesguide-linkedin.com/

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Questions?

Kate Koziol773 774 7847

kkoziol@ksqrd.com www.ksqrd.com

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