Link Removals Avoiding the Wrath of Google

Sarah Ponsford |Outreachr.com| @sarponsford

Monday, 18 November 2013

Kirsty HulseSEO Strategist / Digitaslbi / @kirsty_hulse

Monday, 18 November 2013

When?Penalty / GWT Link Warning / Ezine / XXX

Monday, 18 November 2013

Can link removals be quick and painless?

Monday, 18 November 2013

Don’t Panic!Monday, 18 November 2013

...good vs badMonday, 18 November 2013

Cost effective sites|Go with your instincts Make judgement calls |Consider anchor text

Monday, 18 November 2013

DON’T!Monday, 18 November 2013

THREATEN!Monday, 18 November 2013

PAY...Monday, 18 November 2013

LIEMonday, 18 November 2013

DO!Monday, 18 November 2013

Can it be removed?Advice?

No follow?

Monday, 18 November 2013

YOU MUST BE NEW HERE...Monday, 18 November 2013

FLATTER!Monday, 18 November 2013

The Future for SEO...Monday, 18 November 2013

Social

Monday, 18 November 2013

Monday, 18 November 2013

WHAT ARE YOU

TOLKIEN ABOUT?Monday, 18 November 2013

AUTHORSHIPMonday, 18 November 2013

Are the machines taking over?

Monday, 18 November 2013

MACHINE LEARNING

ALGORITHMS!Monday, 18 November 2013

In 3 days, Google had created an algorithm that understood cats

and recognised human expression.

Monday, 18 November 2013

GOOGLE IS BECOMING A HUMAN BEING!

Monday, 18 November 2013