Lovely Link Removals #OMMYYEG

Natalie Wright

Freelance Technical [email protected]

@digitaldabbler

Links and why they suck so bad!

Who am I and why should you care?

• Previously worked at SiteVisibility• Technical SEO• Currently Freelance • Headed over 2 dozen technical SEO audits• Headed over a dozen link removal campaigns• Helped a client recover from Penguin

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Where did this all start?

• Penguin 1.0• Penguin 2.0

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What are the consequences?

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Who?

Anyone who has engaged in linkbuilding activities

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When?

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How?

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Step #1: Backlink Analysis

What makes a bad link bad?

“Is this link built for SEO purposes and SEO purposes alone?”

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How?

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Step #2:

Contact webmasters, yay!

How?

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Step #3:

Disavow

How?

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Step #4 (Optional - Manual Action):

Reconsideration Request

Review

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1. Get your back links 2. Narrow it down3. Manually review4. Contact Webmasters5. Disavow6. (Optional) Reconsideration Request

FAQs• How long should I wait until submitting a disavow

request?• How long until I start ranking again?• What if a webmaster wants payment for removal?• Should I submit a reconsideration request?• Is this 100% guaranteed to get my site ranking again?• ..• ..• ..

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Lovely Link Removals #OMMYYEG

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