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International eCommerceFor SMEs – time to move!

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3 simple questions What? How? Who?

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What? International eCommerce

Move. NOW US: 8%, 15%, 60%* Not in your industry/category?

Yet

* US Official census.gov data, E-STATS, 2015 data

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What? International eCommerce

Move. NOW US: 8%, 15%, 60%* Not in your industry/category?

Yet

eCommerce regulation Target market of potential

customers From ‘000 to hundreds of

millions Increase sales just by making

your products available Incremental & scalable

* US Official census.gov data, E-STATS, 2015 data

Single Markets

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3 simple questions What? How? Who?

How? Infrastructure & enablers

Digital International /

secondary websites

Tooling ecosystem Accept payment Or NOT

How? Infrastructure & enablers

Digital International /

secondary websites

Tooling ecosystem Accept payment Or NOT

Physical Logistics Customer

Service Or NOT

How? Infrastructure & enablers

Digital International /

secondary websites

Tooling ecosystem Accept payment Or NOT

Physical Logistics Customer

Service Or NOT

Legal & compliance Privacy laws Product compliance VAT & other duties Reporting & control

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How? Infrastructure & enablers

Define what is core – Insource Define what is non-core – Outsource SaaS + StartUps + Pure Players

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3 simple questions What? How? Who?

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Who? Skills, knowledge & capabilities

Who? Focus on skills & capabilities Serial incubators Flexible, fast, comfortable with uncertainty Data-oriented

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3 simple questions What? How? Who?

...and 1 simple thing

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“Just” DO ITGet you Serial Pilot Mode ON

Translate & Localize content Revamp customer lifecycle definition Don’t overthink it – don’t reinvent the

wheel Smart copy

Prepare for Germany

PUSH.

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3 simple questions What? How? Who?

...and 1 simple thing – JUST DO IT

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Why am I speaking about SMEs?

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THE SUB as first B2C eCommerce initiative

the-sub.com

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THE SUB as first B2C eCommerce initiative

B2C eCommerce in 5 countries, 4 in EU

New countries in the oven

WHAT?

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THE SUB as first B2C eCommerce initiative

B2C eCommerce in 5 countries, 4 in EU

New countries in the oven

Lightspeed Scalable tooling Marketplaces Regional Fulfilment set up Still not in jail

WHAT?

HOW?

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THE SUB as first B2C eCommerce initiative

B2C eCommerce in 5 countries, 4 in EU New countries in the oven

Lightspeed Scalable tooling Marketplaces Regional Fulfilment set up Still not in jail

Multi-disciplinary team Breaking boundaries, reinventing

Heineken Biggest change ever live for Q4 peak

WHAT?

HOW?

WHO?

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3 simple questions What? How? Who?

...and 1 simple thing – JUST DO IT

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Not easy Logistics, CS, IT, Demand Generation,

customer journeys, localization, legal, tax...

You need to move. NOW 500 million customers waiting (only

EU) Retail sales growth ARE in eCommerce Reachable at a scale never known Partners ready to support & help

It’s the moment. JUST DO IT

As a summary...

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“Everyday is Day One.Yesterday Ended Last Night”

Jeff Bezos

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Q & A?

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International ecommerce

For SMEs – time to move!

THANK YOU!