Lightspeed Connect - Carlos Marquez - Heineken - “International eCommerce for SMEs – time to...
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Transcript of Lightspeed Connect - Carlos Marquez - Heineken - “International eCommerce for SMEs – time to...
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International eCommerceFor SMEs – time to move!
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3 simple questions What? How? Who?
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What? International eCommerce
Move. NOW US: 8%, 15%, 60%* Not in your industry/category?
Yet
* US Official census.gov data, E-STATS, 2015 data
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What? International eCommerce
Move. NOW US: 8%, 15%, 60%* Not in your industry/category?
Yet
eCommerce regulation Target market of potential
customers From ‘000 to hundreds of
millions Increase sales just by making
your products available Incremental & scalable
* US Official census.gov data, E-STATS, 2015 data
Single Markets
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3 simple questions What? How? Who?
How? Infrastructure & enablers
Digital International /
secondary websites
Tooling ecosystem Accept payment Or NOT
How? Infrastructure & enablers
Digital International /
secondary websites
Tooling ecosystem Accept payment Or NOT
Physical Logistics Customer
Service Or NOT
How? Infrastructure & enablers
Digital International /
secondary websites
Tooling ecosystem Accept payment Or NOT
Physical Logistics Customer
Service Or NOT
Legal & compliance Privacy laws Product compliance VAT & other duties Reporting & control
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How? Infrastructure & enablers
Define what is core – Insource Define what is non-core – Outsource SaaS + StartUps + Pure Players
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3 simple questions What? How? Who?
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Who? Skills, knowledge & capabilities
Who? Focus on skills & capabilities Serial incubators Flexible, fast, comfortable with uncertainty Data-oriented
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3 simple questions What? How? Who?
...and 1 simple thing
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“Just” DO ITGet you Serial Pilot Mode ON
Translate & Localize content Revamp customer lifecycle definition Don’t overthink it – don’t reinvent the
wheel Smart copy
Prepare for Germany
PUSH.
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3 simple questions What? How? Who?
...and 1 simple thing – JUST DO IT
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Why am I speaking about SMEs?
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THE SUB as first B2C eCommerce initiative
the-sub.com
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THE SUB as first B2C eCommerce initiative
B2C eCommerce in 5 countries, 4 in EU
New countries in the oven
WHAT?
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THE SUB as first B2C eCommerce initiative
B2C eCommerce in 5 countries, 4 in EU
New countries in the oven
Lightspeed Scalable tooling Marketplaces Regional Fulfilment set up Still not in jail
WHAT?
HOW?
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THE SUB as first B2C eCommerce initiative
B2C eCommerce in 5 countries, 4 in EU New countries in the oven
Lightspeed Scalable tooling Marketplaces Regional Fulfilment set up Still not in jail
Multi-disciplinary team Breaking boundaries, reinventing
Heineken Biggest change ever live for Q4 peak
WHAT?
HOW?
WHO?
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3 simple questions What? How? Who?
...and 1 simple thing – JUST DO IT
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Not easy Logistics, CS, IT, Demand Generation,
customer journeys, localization, legal, tax...
You need to move. NOW 500 million customers waiting (only
EU) Retail sales growth ARE in eCommerce Reachable at a scale never known Partners ready to support & help
It’s the moment. JUST DO IT
As a summary...
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“Everyday is Day One.Yesterday Ended Last Night”
Jeff Bezos
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Q & A?
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International ecommerce
For SMEs – time to move!
THANK YOU!