Lightening lean startup

the happy startup school

•  9.30: vision & purpose •  10.15: your 1 page business plan •  10.45: break •  11.00: customer development •  11.45: the search for product-market fit •  12.30: questions / close

agenda

•  the importance of a clear vision & purpose •  create & iterate your business model •  how to define your early adopters •  why you need to ‘get out of the building’! •  ways to test out your ideas quickly •  what an mvp is and how to define it

what you’ll learn

1.vision & purpose

“your passion is ignited by your purpose, & your vision enables you to apply that

spark to change the world.”

“Brands with a clear purpose have a real strength to them.they have a reason for being. and if there’s no why, there’s no wind” david hieatt, do lectures / howies

having a clear purpose helps… • ..explain why your company exists • ..people to rally around your cause • ..build a strong brand • ..adapt your product/service • ..speed up decision making

our purpose: to help entrepreneurs in the making

turn their passion into profits

our vision: a world with better businesses,

happier teams & delighted customers

“to organize the world‘s information and make it universally accessible and useful.”

“to be the pulse of the planet”

“to be earth’s most customer- centric company”

exercise 1: interview 10 mins

• a new initiative help entrepreneurs turn their passion into profits

• business has a bad name / most startups fail / people hate their jobs

• a world with happier business, employees & customers

• happy, loved, inspired, passionate

exercise 2: pitch & vote 15 mins

Exercise 3: cheery postcard 10 mins

2. visualise your business plan

“Life’s too short to build something nobody wants” Ash Maurya, Running Lean

Waterfall = risky!

Chart by @lfittl

Lean = shorter cycles

Chart by @lfittl

Lean startup

3 stages of a startup

Problem/ solution fit

1

Problem/ solution fit

Product/market fit

1 2

Problem/ solution fit

Product/market fit Scale

1 2 3

Problem/ solution fit

Product/market fit Scale

Focus: Validated learning Experiments: Pivots

1 2 3

Problem/ solution fit

Product/market fit Scale

Focus: Validated learning Experiments: Pivots

Focus: Growth Experiments: Optimisations

1 2 3

“Customers don’t care about your solution. They care about their problems.” Dave McClure, 500 Startups

Exercise 4: top 3 problems 10 mins

Exercise 5: customer segments 10 mins

3. customer development

user personas visualise your audience

Exercise 6: create a persona 20 mins

user stories what can customer x do

with your product?

exercise 7: user stories 10 mins

time to get out of the building!

“bad news gets worse the longer you leave it” Rob Fitzpatrick, Dex.io

http://www.youtube.com/watch?v=szr0ezLyQHY

4.the search for product-market fit

have i made something people want? • fake it, before you bake it – create prototypes – run experiments. be creative!

• start with the core features (MVP) • what will you measure?

landing page tools

testing tools

Exercise 8: your mvp 10 mins

wrapping up

• define your vision & purpose • create & iterate your business model • define your early adopters • listen more than you talk • fake it before you make it • have fun along the way!

@happystartups www.thehappystartupschool.com

questions