Post on 14-Jan-2015
description
CDG National Conference 2011The Practical Professional
Librarians and Social MediaPhil Bradley
Some statistics
80% of active internet
Users visit social networks
Data production
• The human race will have created 1.8 zettabytes of data in 2011
• In all human history to 2003 we created 5 exabytes of data (five billion gigabytes) and we now create that every DAY
• 1 zettabyte = 1000 exabytes• 24 exabytes per year by 2020
Most belong to more than 1
• More than 1 billion people use social networks
• Not just Facebook; Europe 1.9, USA 2.1, Brazil 3.1 & India 3.9
Network awareness in Europe
• Facebook 96%
• Twitter 80%
• MySpace 70%
Growth
Tick tock, tick tock...
• Facebook: 37 minutes (58% log in daily)
• Twitter: 23 minutes• 25% of users time is
spent on social networks
• 40% access sites from their smartphones
• Computer World Sept 12 2011 http://bit.ly/vvnqSM
Brands
• 50%+ social users are connected to brands
• 36% post content about a brand on a social network
• Only 19% of employees share stories on social media
• Steven Van Belleghem Social media around the world 2011
http://briansolis.posterous.com/over-48-hours-of-video-is-uploaded-to-youtube
Social Media in Search
Google and social
Google and authors
Google +1 button
Googleplus
Circles
More circles
Search
Search
Search
Search
Bing Social search
Bing and Facebook integration
Blekko and Facebook integration
Google search and +
And logged in...
Facebook Lists
Facebook groups
News aggregation
Trunk.ly search
XYDO on the web
XYDO in my mail
News.me – on the web
News.me in my mail
News curation – Zite
News curation - Pulse
News curation - Flipboard
And the obvious...
And some more...
Quora
People ask people they know
Peers are trusted sources
How trustworthy do you find information that is posted to social networks?60% A person from your contact list34% A person who belongs to the network of your contact person
Steven van Belleghem Social media around the world 2011
Where do people ask questions?
• Facebook: Every day 7%, A few times a week 17%, a few times a month 18% = 42%
• Twitter: 6%, 11%, 8% = 25%
• Google+: 5%, 8%, 8% = 21%
http://www.techrepublic.com/blog/hiner/search-cant-scale-without-social-and-bing-has-facebook-and-twitter-on-its-side/
Size doesn’t matter anymore
Search now...
• Search engines want to minimise choice• Social media is a place to facilitate knowledge
and conversation, not just a place to provide information
• “...when people have an information need, they’ll always ask people they know before they ask a librarian. The trick is making sure that librarians are some of the people they know” Jessamyn West
SearchCannot Scale
So...
• We need to be the reliability people.
• We need to be credible
• We need to empower people
• We have to go to where the conversations are
That means...
Thanks!• Clock http://www.flickr.com/photos/kittyxkat/3100673901/• 60 seconds
http://www.mediabistro.com/alltwitter/files/2011/06/internet-60-seconds-infographic.jpg • Brand http://www.flickr.com/photos/vissago/2142584703/ • Facebook logo http://www.flickr.com/photos/ajc1/503165914/• Twitter logo http://www.flickr.com/photos/profy/580360625/ • MySpace logo http://www.flickr.com/photos/jonobacon/4716265626/• Talking heads http://www.flickr.com/photos/94446676@N00/5154084202/• Trust http://www.flickr.com/photos/44221420@N00/3284555653/ • Google size http://www.netchunks.com/how-big-is-google/ • Gaiman quote
http://ffeimo.tumblr.com/post/9705053045/google-can-bring-you-back-100-000-answers-a • Bolt http://www.flickr.com/photos/19779889@N00/1804542101/ • Nuts bolts http://www.flickr.com/photos/rainbowbeth/2304190055/ • Signpost http://www.flickr.com/photos/jmcphotos/2131206015/