Post on 12-Jul-2015
Levi Strauss & Co
FoundersHeadquarters
Area servedIndustryOwner(s)
EmployeesDivisions
Levi StraussSan Francisco, California, U.S.
Worldwide ClothingTextile10,000+
Levi's, Dockers, Signature by Levi Strauss & Co.
Contd… Levi Strauss & Co. (LS&CO) is a privately held clothing company
known worldwide for its Levi's brand of denim jeans. The company began producing denim overalls in the 1870s,
modern jeans were not produced until the 1920s Levi Strauss & Co. is a worldwide corporation organized into
three geographic divisions: Levi Strauss Americas (LSA), based in the San Francisco
headquarters; Levi Strauss Europe, Middle East and Africa (LSEMA), based in
Brussels; and Asia Pacific Division (APD), based in Singapore
Lee
PEPE JEANS
KILLER
SPYKAR WRANGLER
COMPETITORS
FORMAT OF RETAILING
LS&Co. products are sold through a wide variety of retail formats around the world, including chain and department stores, approximately 15,000 franchise stores dedicated to brands in the company-operated retail network, multi-brand specialty stores, mass channel retailers, and both company-operated and retailer Web sites.
There are approximately 2,000 retail stores dedicated to selling this brands around the world.
LOCATION
CITY No. Of SHOWROOM
PUNE 9
RANCHI 2
PATNA 3
NEW DELHI 15
NOIDA 4
HYDERABAD 7
BANGLORE 12
PRODUCT
The company design and markets jeans and jeans related pants, casual, skirts, jacket and related accessories for men, women and children.
Levis brand- men ,women and kids jeans, jeans related products, knit and woven tops, outer wear and accessories.
Dockers- men, women and boys casual pants, shorts, skirts, knit and woven tops,outer wear and accessories.
Slates- men and women pants, skirts, tops,jackets,outer wear, accessories.
PRODUCT PRICE
RED TAB 900-1399
RED LOOP 1400-1999
RED PREMIUM 2000-2999
RED SUPER PREMIUM 2999-above
PLACE...To provide desired products at proper place. To fulfil the requirements of every locality according to the
taste of the people To increase the brand equity by reaching every corner of the
world Promotion. To equalize the demand and supply of products at all places.
Manufacturer
Retailer Factory outlet
Distributer
Consumer
CHANNELS OF DISTRIBUTORS
For the promotion of sales Levi Strauss & Co. adopt a very effective but comprehensive strategy.
Levis pays attention to the publicity of its products. The major source of promotion of Levi’s is done by creating public relations.
Brand Ambassador:
Akshay kumar
PROMOTION
Levi’s uses the following promotional strategies to promote its product
Personal selling- Personal selling by the representative of the organization takes place face to face with final consumers.
Mass selling- Levis does mass selling to inform a bulk of persons by advertising
Advertising Medium :The advertising media used by the company are :-
Television Fashion Magazines, Newspapers Internet Bill boards, banners etc.
ADVERTISEMENTS
HORDINGS
FASHION SHOW
PEOPLE
EMPLOYEES:- Approximately 11,800 worldwide
• 5,400 in the Americas
• 4,200 in Europe
• 2,200 in Asia Pacific
STAFF: Well dressed and with in uniform. Staff member have a good command over language with a good
communication skill. Most of the staff is localised and a well known to local language.
PROCESS
Document:-Document process identify risk and controls.
Validation:- validate that key risks are covered in the processes , check whether controls are working effectively.
Remediation:- take corrective actions when controls are not design properly or not working as design.
Testing:- test controls by taking sample from population period.
Reporting:- report control platform to management.
PHYSICAL EVIDENCE
• The Retail outlets of Levi’s products are mainly in big malls and now it is also available in Small towns which is easily reached by the High class and Middle class people.
• There is no other company with a comparable global presence in the jeans and casual pants markets.
THANK YOU
Presented by : Abishek singh | Deepak yadav | Devesh waghela