The 7 P's of Promotion
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7BY ELIZABETH FOWLER
P’S OF PROMOTION
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WHEN FOCUSING ON MARKETING AND PROMOTION THERE IS
SOMETHING THAT YOU SHOULD ULTIMATELY BE AWARE OF;
THE 7 P’S OF MARKETING.
THE CONCEPT WAS ORIGINALLY DEVELOPED BY ESTEEMED
PROFESSOR OF INTERNATIONAL MARKETING, PHILIP KOTLER.
HE BELIEVES THAT MARKETING IS A MAJOR ECONOMIC DISCI-
PLINE THAT GOES BEYOND PROMOTION AND SELLING TO
INCLUDE PRODUCT DEVELOPMENT, DISTRIBUTION AND
PRICING THEORY.
MARKETING AND PROMOTION PLAY A HUGE ROLE IN THE
SUCCESS OF FASHION AND LUXURY FASHION BRANDS SO I
HAVE CREATED THIS ZINE TO SHOW EACH OF THE 7 P’S OF
MARKETING FOCUSING ON THE WAY THEY ARE USED IN
FASHION.
I HAVE ILLUSTRATED THE 7 P’S IN THE STYLE OF TALENTED
SCANDINAVIAN FASHION ILLUSTRATOR HANNA MULLER
______
PHILIP KOTLER
“MARKETING IS THE DELIVERY OF EXPERIENCE.”
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“A PRODUCT IS SEEN AS AN ITEM THAT SATISFIES WHAT A CONSUMER NEEDS OR WANTS.”
PRODUCT
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“THE PRICE IS THE AMOUNT A CUSTOMER PAYS FOR THE PRODUCT, IT DETERMINES THE COMPANY'S PROFIT”
PRICE
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“THE METHODS OF COMMUNICATION THAT A MARKETER MAY USE TO PROVIDE INFORMATION ABOUT THE PRODUCT.”
PROMOTION
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“REFERS TO PROVIDING THE PRODUCT AT A PLACE WHICH IS CONVENIENT FOR CONSUMERS TO ACCESS.”
PLACE
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“THIS REFERS TO THE PHYSICAL EVIDENCE OF YOUR GOODS OR SERVICES.”
PACKAGING
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“ALL PEOPLE DIRECTLY OR INDIRECTLY INVOLVED IN THE CONSUMPTION OF A SERVICE PLAY AN IMPORTANT PART.”
PEOPLE
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“THINKING CONTINUALLY ABOUT HOW YOU ARE POSITIONED IN THE HEARTS AND MINDS OF YOUR CUSTOMERS.”
POSITION
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7 P’S OF PROMOTION by Elizabeth Fowler