Leveraging the Internet for your

Business

Online Marketing Presentations

• How to plan your online presence

• What questions you need to answer, to help you plan a

successful online presence?

• How to duplicate your “Real World” business.... online

• All in plain English

3 Business Needs

1. Lead Generation

2. Online Credibility

3. Client Communication

Website Visitors

Customers

Duplicate Your Real World

…Online

WHY SHOULD YOU CARE?

All Media is Being Digitized

5 Years From Now Today *

Your Clients are being Digitized & the pace is increasing

10 Years

Ago

...and so is Your Business becoming digitized every day

Online Credibility

Customer communication

Manage Reputation

Lead Generation

5 Years From Now Today 10 Years Ago

Preferred Communication Changing are you ready to change?

Generation Y are you ready for them?

Greatest +

Eisenhower

Gen

Baby

Boom

Gen

Gen X

Gen Y

5 Years From Now Today 10 Years Ago

How business people use search

5 Years From Now Today 10 Years Ago

Purchase research cycle

5 Years From Now Today 10 Years Ago

Top factors influencing decision

Remember this slide for later

5 Years From Now Today 10 Years Ago

Where do they click?

Pay Per Click - 12.2%

Pay

Per

Click

13.5

%

Organic

Search

74.3%

5 Years From Now Today 10 Years Ago

How many clicks can you expect?

1 7.4

2 3.4

3 1.1

4 .3

5 2.6

6 .9

7 1.7

8 .4

9 .1

10 .4

5 Years From Now Today 10 Years Ago

HOW MANY CLICKS CAN YOU EXPECT?

1 27.1

2 11.7

3 8.7

4 5.1

5 4

6 4.1

7 4.1

8 3.2

9 2.8

10 3.6

5 Years From Now Today 10 Years Ago

HOW MANY CLICKS CAN YOU EXPECT?

1 27.1 7.4

2 11.7 3.4

3 8.7 1.1

4 5.1 .3

5 4 2.6

6 4.1 .9

7 4.1 1.7

8 3.2 .4

9 2.8 .1

10 3.6 .4

Now the scene is set

Let’s get the answers to these

business questions ...for your online presence

• What are your Business Goals this

year?

• How do you get your business today?

• Who is your Target Market?

• How many more customers do you

need?

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Let’s get the answers to these

business questions ...for your online presence

• How much do you make per

product/service?

• Who are your ideal personas to

visit your site?

• What information do they need?

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How much would you spend to get a

customer?

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Now, Let’s See How Can we

Duplicate Your Business? ...online

Questions on Online Presence

PR OF ESSIONA L BA CKGR OUND

20 year history of corporate sales and marketing

• Over 200 international business cases

analyzed- focus on strategic planning and

profitability

BUSINESS A CHIEV EMENTS/A WA R DS

• Presidents Club Winner, multiple sales awards

PAST INDUSTRIES

• Telecom , Advertising and Publishing

@WSI_Sharon_Herr

/Sharon Herrnstein

/WSI_Sharon_Herr

SHARON HERRNSTEIN, BA, MBA

CERTIFIED WSI DIGITAL MARKETING CONSULTANT