User centered design Let’s talk about

What is design about?

http://goo.gl/oqwYC7

What is design about?

What is design about?

Intentions Customer Need

Perfect

Focus Choises

Experiences

USER INTERFACE DESIGN USER EXPERIENCE

Is the design of software or websites with the focus on the user's experience and interaction. The goal is to make the user's interaction as simple and efficient as possible.

The goal is to create a seamless, simple, and useful interaction between a user and a product. As with UI design, user experience design focuses on creating interactions designed to meet or assist a user's goals and needs.

Are we designing thinking in our customers?

Yes, but we can do better.

If we start doing some Lean UX

What the f*ck is Lean UX?

What the f*ck is Lean UX?

Lean UX is the practice of bringing the true nature of our work to light faster, with less emphasis on deliverables and greater focus on the actual experience being designed.

Collaboration with the entire team becomes critical to the success of the product.

Outdated decision process

Design decision

Revise

Done Client likes it? Yes No

Declare

assumptions

Create a MVP

Run an experiment

Feedback

& research

Lean UX Design Process

Every proyect starts with assumptions

Every proyect starts with assumptions

Declaring assumptions allows the team to create a common starting point.

We will redesign the Moderation Queue.

We want to improve the experience of curating images.

From outputs

To outcomes

•  External hard drives

•  iPad Mini

•  Kindle

•  Bose Speakers

•  Nexus 5

•  Oh! The Places you will go

•  Lean UX

•  Manage Your Day-to-Day book

Thinks I’ve bought and search on Amazon

We will display custom products in our homepage.

We want to increase the number of sells through the homepage.

Output

Outcome

The hypothesis statement is the starting point for

a project.

The hypothesis statement is the starting point for

a project.

We believe that creating an efficient image curation system within Olapic’s product experience for our customers and their employers will achieve an increase in product satisfaction. We will know this is true when we see an increase in the number of moderated photos approved per minute.

The hypothesis statement is the starting point for a project.

We believe that creating an efficient image curation system within Olapic’s product experience for our customers and their employers will achieve an increase in product satisfaction. We will know this is true when we see an increase in the number of moderated photos approved per minute.

Feature / Improvement considering to make on the product

The hypothesis statement is the starting point for a project.

We believe that creating an efficient image curation system within Olapic’s product experience for our customers and their employers will achieve an increase in product satisfaction. We will know this is true when we see an increase in the number of moderated photos approved per minute.

Target / Personas

The hypothesis statement is the starting point for a project.

We believe that creating an efficient image curation system within Olapic’s product experience for our customers and their employers will achieve an increase in product satisfaction. We will know this is true when we see an increase in the number of moderated photos approved per minute.

Outcomes

The hypothesis statement is the starting point for a project.

We believe that creating an efficient image curation system within Olapic’s product experience for our customers and their employers will achieve an increase in product satisfaction. We will know this is true when we see an increase in the number of moderated photos approved per minute.

Market feedback / Quantitative measure / Qualitative insight

Prototype

Prototype

A rough prototype helps to validate the idea with customers.

It comes from an initial investment in sketching in order to come up with the best first solution.

Prototype

Proposal

Validate internally Feedback

Development

It works

The goal is to create a minimun viable product (MVP)

And it has to be amazing.

Validate externally

Validate externally

A/B Testing Monitors Stadistics

Contact with the customer

Learn from user behaviour

http://goo.gl/Rs3AlH

We want to improve the experience of curating images.

Outcome

-  Make the media box selectable

-  Autosave latest comment

-  Add a Comment & Approve button

-  Optimize the response time of approve medias

Outputs

Iterate

Iterate

Declare

assumptions

Create a MVP

Run an experiment

Feedback

& research

We are not practicing Lean UX if

•  Collaboration sessions with the team don’t include business goals and strategies.

•  We’re not defining KPIs (key performance indicators) and integrating analytics into each release.

•  We are not managing towards outcomes (not outputs, feature sets, etc).

•  We don’t have a willingness and the freedom or support to experiment.

•  Our development team is not seeing what they’re building until they have to build it.

We are not practicing Lean UX if

How can I do UX on my position?

•  Helping customers overcome experience issues. Try to speak to them regularly.

•  Understand what customer problems are out there to be solved.

•  Search data.

How can I do UX on my position?

“The success or failure of a product isn’t the team’s decision. It’s the customers’. […]

The sooner you give them a voice, the sooner you’ll learn whether you’ve got an idea that’s ready to be built.”

- Jeff Gothelf (Lean UX)

We all can improve our customers experience.