Lets talk about user centered design
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User centered design Let’s talk about
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Transcript of Lets talk about user centered design
User centered design Let’s talk about
What is design about?
http://goo.gl/oqwYC7
What is design about?
What is design about?
Intentions Customer Need
Perfect
Focus Choises
Experiences
USER INTERFACE DESIGN USER EXPERIENCE
Is the design of software or websites with the focus on the user's experience and interaction. The goal is to make the user's interaction as simple and efficient as possible.
The goal is to create a seamless, simple, and useful interaction between a user and a product. As with UI design, user experience design focuses on creating interactions designed to meet or assist a user's goals and needs.
Are we designing thinking in our customers?
Yes, but we can do better.
If we start doing some Lean UX
What the f*ck is Lean UX?
What the f*ck is Lean UX?
Lean UX is the practice of bringing the true nature of our work to light faster, with less emphasis on deliverables and greater focus on the actual experience being designed.
Collaboration with the entire team becomes critical to the success of the product.
Outdated decision process
Design decision
Revise
Done Client likes it? Yes No
Declare
assumptions
Create a MVP
Run an experiment
Feedback
& research
Lean UX Design Process
Every proyect starts with assumptions
Every proyect starts with assumptions
Declaring assumptions allows the team to create a common starting point.
We will redesign the Moderation Queue.
We want to improve the experience of curating images.
From outputs
To outcomes
• External hard drives
• iPad Mini
• Kindle
• Bose Speakers
• Nexus 5
• Oh! The Places you will go
• Lean UX
• Manage Your Day-to-Day book
Thinks I’ve bought and search on Amazon
We will display custom products in our homepage.
We want to increase the number of sells through the homepage.
Output
Outcome
The hypothesis statement is the starting point for
a project.
The hypothesis statement is the starting point for
a project.
We believe that creating an efficient image curation system within Olapic’s product experience for our customers and their employers will achieve an increase in product satisfaction. We will know this is true when we see an increase in the number of moderated photos approved per minute.
The hypothesis statement is the starting point for a project.
We believe that creating an efficient image curation system within Olapic’s product experience for our customers and their employers will achieve an increase in product satisfaction. We will know this is true when we see an increase in the number of moderated photos approved per minute.
Feature / Improvement considering to make on the product
The hypothesis statement is the starting point for a project.
We believe that creating an efficient image curation system within Olapic’s product experience for our customers and their employers will achieve an increase in product satisfaction. We will know this is true when we see an increase in the number of moderated photos approved per minute.
Target / Personas
The hypothesis statement is the starting point for a project.
We believe that creating an efficient image curation system within Olapic’s product experience for our customers and their employers will achieve an increase in product satisfaction. We will know this is true when we see an increase in the number of moderated photos approved per minute.
Outcomes
The hypothesis statement is the starting point for a project.
We believe that creating an efficient image curation system within Olapic’s product experience for our customers and their employers will achieve an increase in product satisfaction. We will know this is true when we see an increase in the number of moderated photos approved per minute.
Market feedback / Quantitative measure / Qualitative insight
Prototype
Prototype
A rough prototype helps to validate the idea with customers.
It comes from an initial investment in sketching in order to come up with the best first solution.
Prototype
Proposal
Validate internally Feedback
Development
It works
The goal is to create a minimun viable product (MVP)
And it has to be amazing.
Validate externally
Validate externally
A/B Testing Monitors Stadistics
Contact with the customer
Learn from user behaviour
http://goo.gl/Rs3AlH
We want to improve the experience of curating images.
Outcome
- Make the media box selectable
- Autosave latest comment
- Add a Comment & Approve button
- Optimize the response time of approve medias
Outputs
Iterate
Iterate
Declare
assumptions
Create a MVP
Run an experiment
Feedback
& research
We are not practicing Lean UX if
• Collaboration sessions with the team don’t include business goals and strategies.
• We’re not defining KPIs (key performance indicators) and integrating analytics into each release.
• We are not managing towards outcomes (not outputs, feature sets, etc).
• We don’t have a willingness and the freedom or support to experiment.
• Our development team is not seeing what they’re building until they have to build it.
We are not practicing Lean UX if
How can I do UX on my position?
• Helping customers overcome experience issues. Try to speak to them regularly.
• Understand what customer problems are out there to be solved.
• Search data.
How can I do UX on my position?
“The success or failure of a product isn’t the team’s decision. It’s the customers’. […]
The sooner you give them a voice, the sooner you’ll learn whether you’ve got an idea that’s ready to be built.”
- Jeff Gothelf (Lean UX)
We all can improve our customers experience.
