Post on 08-Apr-2017
What I’ve learnt about marketingfrom people who hate marketing.
Nicole Williams, Marketing Manager, SilverStripe
“An ad that pretends to be art is - at absolute best - like
someone who smiles at you only because he wants something
from you. This is dishonest, but what’s insidious is the
cumulative effect that such dishonesty has on us; since it offers
the perfect simulacrum of goodwill without goodwill’s real
substance, it messes with our heads and eventually starts
upping our defenses even in cases of genuine smiles and real art
and true goodwill. It makes us feel confused and lonely and
impotent and angry and scared. It causes despair.”
David Foster Wallace, author and English professor
http://www.silverstripe.com/what-we-do/services/agile/
“Half my advertising is wasted,
I just don’t know which half.”
- John Wannamaker, US Retailer
Hypothesis:
Traffic from homepage
was “cold”
No clear start point
No expectation of
outcome
25% Conversion
Changes:
Changed homepage
link label to “warm”
Spelled out what
lessons would provide
Created a 1-hour series
75% Conversion
Startups don’t fail because they can’t build
the product. They fail because they can’t
get traction for their product.
~ Ryan Hoover, Founder, Product Hunt
US Fortune 1,000 companies34 marketing directors
at board executive level That’s 0.1%
http://istart.com.au/news-items/board-level-marketers-must-embrace-data-technology-and-finance/
[Marketers must be] part artist - leading their teams to develop
inspiring campaigns; part scientist - analysing and uncovering
value from huge volumes of variable data; and part politician -
being relationships and becoming great communicators”
~ Andrea Ward, VP marketing, Oracle Marketing Cloud