FROZEN PLANET SECOND-SCREEN APP

SECONDSYNC STATISTCS

25 Channels

500 Programmes per day

500,000 tweets per day

6 million Twitter users who tweet about UK TV

SOCIAL TV STATISTICS

10 million Active Twitter users in the UK

6 million Twitter users who tweet about UK television

60% of UK twitter users

SOCIAL TV STATISTICS

62% of consumers regularly use social media while watching TV

80% of 16-34 year olds regularly use social media while watching TV

40% of all tw itter traffic around primetime is about TV

WHY TWITTER?

Public Data

Real Time conversation

The Tweet has become the de-facto currency of Social TV

LEADERBOARD

INSIGHTS

INSIGHTS

ANALYTICS TOOLS

ANALYTICS TOOLS

ANALYTICS TOOLS

INSIGHTS

THE DATA

THE DATA

THE DATA

ROADMAP

Tackling sentiment and engagement

Integrating BARB data

Mapping social conversations to ads and brands

Profiling the 6 million users in our database

SUMMARY

1 Do Nothing

2 Use the data to target programmes

3 Use the data to drive integrated, responsive campaigns

3 levels of engagement with Social TV