Lee Carrotte - SecondSync
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Presentation for MediaCom Engage Conference, Edinburgh, 23/10/12
Transcript of Lee Carrotte - SecondSync
FROZEN PLANET SECOND-SCREEN APP
SECONDSYNC STATISTCS
25 Channels
500 Programmes per day
500,000 tweets per day
6 million Twitter users who tweet about UK TV
SOCIAL TV STATISTICS
10 million Active Twitter users in the UK
6 million Twitter users who tweet about UK television
60% of UK twitter users
SOCIAL TV STATISTICS
62% of consumers regularly use social media while watching TV
80% of 16-34 year olds regularly use social media while watching TV
40% of all tw itter traffic around primetime is about TV
WHY TWITTER?
Public Data
Real Time conversation
The Tweet has become the de-facto currency of Social TV
LEADERBOARD
INSIGHTS
INSIGHTS
ANALYTICS TOOLS
ANALYTICS TOOLS
ANALYTICS TOOLS
INSIGHTS
THE DATA
THE DATA
THE DATA
ROADMAP
Tackling sentiment and engagement
Integrating BARB data
Mapping social conversations to ads and brands
Profiling the 6 million users in our database
SUMMARY
1 Do Nothing
2 Use the data to target programmes
3 Use the data to drive integrated, responsive campaigns
3 levels of engagement with Social TV
