Gets SMS from kids “Pick me up!”

Has a housekeeper once a week

Complains “I feel overwhelmed”

Orders take-out 3 nights/wk

BEHAVIORS

Calls to remind husband for errands

Help coordinating errands, manage kids, keep things runningHave time for herself

Feel like she has life under control

NEEDS & GOALS

“to clone herself”

Working mom

34 years oldLives in Walnut Creek, works in San Jose

Married, 2 kids

Household income is $150k / year

DEMOGRAPHICS

Product / Market Fit Storyboard

Channels

Customer/UserValue PropositionRelationships

Designed by: Date: Version:Designed for:

: TriKro LLCLean Coaching and Innovation Ecosystem Design

Product/Market Fit Storyboard by TriKro LLC is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.Based on a work by the Business Model Canvas by Business Model Foundry AG

Storyboard

Metrics

Resources &Partners

GrasshopperHerder.com

Interactions

Events

Happiness

!Experiment Herder Template* by TriKro LLC!(For S.M.A.R.T Experiments: Smart Measurable Achievable Relevant Timely)

Learning Goal!!What do we need to learn?!What is our riskiest assumption?!What is our one priority?

Hypothesis!!Is it falsifiable?!Is it specific?!Is it causal? e.g. If X then Y!Is it Relevant to the learning goal?

Metric!!Qualitative or quantitative?!Is it actionable?!Is it Measurable?

Fail Condition!!!!!If this happens,!our hypothesis is clearly false!

wtf,s!!!!!!If this happens, stop!!Experiment is broken, retro!

Experiment!!How will you collect the data?!Is it Specific?!Is it Achievable?!!Link to any supporting documents

Time Box!!Is the experiment Timely?!Can we get data faster?!Would less data be sufficient?!Is the retro in our calendar?

Start End Retro

Result!!What happened?!What data did we collect?!Anything unexpected?

Next Step!!Pivot or persevere?!Another experiment for this goal?!Do we need to clean up?

Designed by: TriKro LLC - Lean Coaching and Innovation Ecosystem Design!The Smart Experiment Template by TriKro LLC is licensed under!a Creative Commons Attribution-ShareAlike 4.0 International License

Designed for:

Designed by:

* Templates are bad,! make your own!

• 5 second tests• Comprehension• Conjoint Analysis• Data mining / market research

• Surveys* (closed)

• Smoke tests• Video• Landing page• Sales pitch

• Customer Discovery Interviews

• Contextual inquiry / ethnography

• Data mining• Focus groups*• Surveys* (open ended)

• Solution interview

• Contextual inquiry / ethnography

• Demo pitch• Concierge test / Consulting

• Competitor Usability

• Picnic in the Graveyard

• Paper prototypes• Clickable prototypes

The Agony of Lean Startup

Who’s in the team?

1. They have a problem.2. The know they have a problem.3. They are looking for a solution.4. They have or can get a budget.5. They have a makeshift solution.

How do we lean the team?

@TriKro

Tristan Kromer

i@mNotaNinja.comGrasshopperHerder.com

This presentation by TriKro LLC is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License excepting those images where other copyright holders are noted.

Based on a work at http://GrasshopperHerder.com.

GrasshopperHerder.com

@TriKro

The Taxonomyof the

Lean Startup ANTI-Pivot

The Cast

$$

(probably you)

An entrepreneur An investor Dad

$$

(probably yours)

The Blind Pivot

woosh!

Aha! Here it is!

The Assisted Blind Pivot

You got it! Trust me... I’m a lean startup expert!.

woosh!

The Stealth Pivot

We’ve changed our product.

What’s your product?

I can share that under NDA.

What’s was the product?

Can’t tell you.

The Buzzword Pivot

We’re not investing in social networks anymore.

We’re making Facebook for Hamsters!

Here’s ten million.

It’s gamified augmented reality mobile.

The Trust Fund Pivot

We’re not investing in social networks anymore.

We’re making Facebook for Hamsters!

Screw you. I’m bootstrapping.

The Statistically Significant Pivot

53% of our users said they’d purchase hamster products if

it came with a flying car!

Here’s ten million.

The Launch Date Pivot

Great! I’ll wait to see traction before investing!

We’re launching tomorrow!

Actually...I just wrote an algorithm on a napkin that I keep

hidden and need 12 months to build it.

Here’s ten million.

The Superstitious Pivot

Yes, but according to the Startup Genome Project we need to pivot 2.7 times and we’ve only pivoted once.

How do you do a 7/10th pivot?

Do you have Product / Market Fit?

We are now a social network for amputee octupi.

Here’s ten million.

The Superstitious Pivot

The Startup Genome Project also says neck scarfs never go out of fashion so

we’ll be selling neck scarves.

Here’s another ten million.

The Hipster Pivot

Octupi are so last week. It was so tedious.

How’s the traction with the octupi?

You need a COO to relieve you of executive

burden.

We are now passionately focused on marsupials.

The Hipster Pivot

Also...neck scarves are now out of fashion.

Crap.

The Friends and Family Pivot

GET A JOB!

GrasshopperHerder.com

@TriKro

The Taxonomyof the

Lean Startup ANTI-Pivot