Leanconf 2014: the agony of lean startup by tristan kromer
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description
Lean startup is slowly moving beyond the buzzwords and being codified in books, templates, and Standard Operating Procedures. We're learning how to run experiments, but our teams are failing and flailing on finding a business they can actually care about. We're staring so closely at our innovation accounting dashboard that we're not only missing out on the view, but we're driving right past our goals into the ditch. Are we taking the fun and passion out of startups?
Transcript of Leanconf 2014: the agony of lean startup by tristan kromer
Gets SMS from kids “Pick me up!”
Has a housekeeper once a week
Complains “I feel overwhelmed”
Orders take-out 3 nights/wk
BEHAVIORS
Calls to remind husband for errands
Help coordinating errands, manage kids, keep things runningHave time for herself
Feel like she has life under control
NEEDS & GOALS
“to clone herself”
Working mom
34 years oldLives in Walnut Creek, works in San Jose
Married, 2 kids
Household income is $150k / year
DEMOGRAPHICS
Product / Market Fit Storyboard
Channels
Customer/UserValue PropositionRelationships
Designed by: Date: Version:Designed for:
: TriKro LLCLean Coaching and Innovation Ecosystem Design
Product/Market Fit Storyboard by TriKro LLC is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.Based on a work by the Business Model Canvas by Business Model Foundry AG
Storyboard
Metrics
Resources &Partners
GrasshopperHerder.com
Interactions
Events
Happiness
!Experiment Herder Template* by TriKro LLC!(For S.M.A.R.T Experiments: Smart Measurable Achievable Relevant Timely)
Learning Goal!!What do we need to learn?!What is our riskiest assumption?!What is our one priority?
Hypothesis!!Is it falsifiable?!Is it specific?!Is it causal? e.g. If X then Y!Is it Relevant to the learning goal?
Metric!!Qualitative or quantitative?!Is it actionable?!Is it Measurable?
Fail Condition!!!!!If this happens,!our hypothesis is clearly false!
wtf,s!!!!!!If this happens, stop!!Experiment is broken, retro!
Experiment!!How will you collect the data?!Is it Specific?!Is it Achievable?!!Link to any supporting documents
Time Box!!Is the experiment Timely?!Can we get data faster?!Would less data be sufficient?!Is the retro in our calendar?
Start End Retro
Result!!What happened?!What data did we collect?!Anything unexpected?
Next Step!!Pivot or persevere?!Another experiment for this goal?!Do we need to clean up?
Designed by: TriKro LLC - Lean Coaching and Innovation Ecosystem Design!The Smart Experiment Template by TriKro LLC is licensed under!a Creative Commons Attribution-ShareAlike 4.0 International License
Designed for:
Designed by:
* Templates are bad,! make your own!
• 5 second tests• Comprehension• Conjoint Analysis• Data mining / market research
• Surveys* (closed)
• Smoke tests• Video• Landing page• Sales pitch
• Customer Discovery Interviews
• Contextual inquiry / ethnography
• Data mining• Focus groups*• Surveys* (open ended)
• Solution interview
• Contextual inquiry / ethnography
• Demo pitch• Concierge test / Consulting
• Competitor Usability
• Picnic in the Graveyard
• Paper prototypes• Clickable prototypes
The Agony of Lean Startup
Who’s in the team?
1. They have a problem.2. The know they have a problem.3. They are looking for a solution.4. They have or can get a budget.5. They have a makeshift solution.
How do we lean the team?
This presentation by TriKro LLC is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License excepting those images where other copyright holders are noted.
Based on a work at http://GrasshopperHerder.com.
GrasshopperHerder.com
@TriKro
The Taxonomyof the
Lean Startup ANTI-Pivot
The Cast
$$
(probably you)
An entrepreneur An investor Dad
$$
(probably yours)
The Blind Pivot
woosh!
Aha! Here it is!
The Assisted Blind Pivot
You got it! Trust me... I’m a lean startup expert!.
woosh!
The Stealth Pivot
We’ve changed our product.
What’s your product?
I can share that under NDA.
What’s was the product?
Can’t tell you.
The Buzzword Pivot
We’re not investing in social networks anymore.
We’re making Facebook for Hamsters!
Here’s ten million.
It’s gamified augmented reality mobile.
The Trust Fund Pivot
We’re not investing in social networks anymore.
We’re making Facebook for Hamsters!
Screw you. I’m bootstrapping.
The Statistically Significant Pivot
53% of our users said they’d purchase hamster products if
it came with a flying car!
Here’s ten million.
The Launch Date Pivot
Great! I’ll wait to see traction before investing!
We’re launching tomorrow!
Actually...I just wrote an algorithm on a napkin that I keep
hidden and need 12 months to build it.
Here’s ten million.
The Superstitious Pivot
Yes, but according to the Startup Genome Project we need to pivot 2.7 times and we’ve only pivoted once.
How do you do a 7/10th pivot?
Do you have Product / Market Fit?
We are now a social network for amputee octupi.
Here’s ten million.
The Superstitious Pivot
The Startup Genome Project also says neck scarfs never go out of fashion so
we’ll be selling neck scarves.
Here’s another ten million.
The Hipster Pivot
Octupi are so last week. It was so tedious.
How’s the traction with the octupi?
You need a COO to relieve you of executive
burden.
We are now passionately focused on marsupials.
The Hipster Pivot
Also...neck scarves are now out of fashion.
Crap.
The Friends and Family Pivot
GET A JOB!
GrasshopperHerder.com
@TriKro
The Taxonomyof the
Lean Startup ANTI-Pivot
