Post on 05-Dec-2014
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DAVE ULRICH, NORM SMALLWOOD .......HBR
DAVE ULRICH, NORM SMALLWOOD .......HBR
BUILDING A LEADERSHIP BRAND # 1
NAIL THE PREREQUSITES OF LEADERSHIP.
• What are the fundamentals and differentiators ?
• Develop leadership code .• Execute the code.• Put leader in unfamiliar territory.
DAVE ULRICH, NORM SMALLWOOD .......HBR
BUILDING A LEADERSHIP BRAND # 2
CONNECT EXECUTIVES ABILITY WITH YOUR REPUTATION.
• Develop a leadership statement.• Incorporate the mission
statement in leadership development .
• Fuse individual brands with leadership statement.
DAVE ULRICH, NORM SMALLWOOD .......HBR
BUILDING A LEADERSHIP BRAND #3
ASSESS THE LEADERSHIP AGAINST THE BRAND.
• Assessment from customers point of view.
• impact of employee commitments on customer.
• Periodic assessment from customers.
DAVE ULRICH, NORM SMALLWOOD .......HBR
BUILDING A LEADERSHIP BRAND #4
LET CUSTOMERS AND INVESTORS DO THE TEACHING.
• Customers as live cases.• Customer voice in design of
training program.• Customers and investors as
Expert faculty• Periodic assessment from
customers.
DAVE ULRICH, NORM SMALLWOOD .......HBR
BUILDING A LEADERSHIP BRAND #5
TRACK LONG TERM SUCCESS OF EFFORTS TO SUCESS
• Bench strength of leaders.• Immune to leadership changes.• Track market value.• P/E ratio ?
DAVE ULRICH, NORM SMALLWOOD .......HBR