WE Europe 2015: Build Your Leadership Brand

Build Your Leadership Brandwith Jo Miller

Copyright 2015, Women’s Leadership Coaching, Inc.

Elizabeth Bierman

• President, Society of Women Engineers

• Senior Project Engineer, Honeywell Aerospace


Jo Miller

• Founding Editor of BeLeaderly.com and CEO of

Women’s Leadership Coaching, Inc.

• Helps emerging women leaders create a roadmap for

their career advancement.

• Has traveled widely in Europe, Asia Pacific, and the

Middle East to deliver keynotes and teach workshops

for conferences, professional associations, and

corporate employee initiatives.

• A leading authority on women’s leadership, Jo

delivers more than 60 speaking presentations

annually to audiences of up to 1,200 women.


I HAVE SOME UNIQUE

KOALAFICATIONS


The emerging leader’s quandary

You can’t get a higher-level job without leadership experience…

But you can’t get the experience without the job.


You can’t afford to wait…

Don’t wait for permissionor an invitation to lead.

Don’t wait for someone to promote you.

Take charge of your own career trajectory!


Are you the best kept secret in your organization?

BUILD YOUR BRAND AS AN EMERGING LEADER

• Your ideal career niche

• Your leadership brand

• Making your brand visible

—GENERAL MANAGER, SOFTWARE INDUSTRY

“Be famous for

something!

Know what is your

claim to fame.”


Exercise

• Who do you know who has branded themself well?

YOUR IDEAL CAREER NICHE


3 essential elements for a great personal brand


Your ideal career niche

What are you passionate

about?

What does your

company/ industry need

and value?

What are your skills and talents?


Exercise

• What is your ideal career niche?

LEADERSHIP BRAND

“Be authentic about your own

leadership style. Don’t try to

change it.

Own it. Communicate it. Put a

value on it. Put a brand on it.”

— DR. ROHINI ANAND, SVP, GLOBAL

CHIEF DIVERSITY OFFICER, SODEXO

“I'd like to believe that I'm known

as one who identifies, nurtures,

and catalyzes talent, that gets

things done with both courage

and compassion.”

— CLAIRE BABINEAUX-FONTENOT,

SVP & CHIEF TAX OFFICER,

WAL-MART


Analyst

The change agent

Program Director

Go-to person for corporate strategy

“Make your brand

scalable.”

— KRISTA THOMAS, VP MARKETING,

FAN APPZ


Ask yourself

• Where do I want to be in 5 years?

• What brand do I need to become known for now, in order to get there?


Your brand must evolve as you develop your career

Entry-level brandsValuable contributor. Team-player. Specialist. Go-to person.

Mid-level brands Strategist. Innovator. Subject matter expert. Change agent.

People motivator. Project leader. Fixer. Turnaround architect.

Senior-level brands Visionary. Thought leader. Leader who develops leaders.

Charismatic leader. Rainmaker. Quiet leader.

Delivers results.


Exercise

• What is your personal brand statement?

“When I'm in the throes of a difficult decision, I often go back to that (brand) statement, and test my

reaction to the situation by the statement. Does my reaction measure up to who it is that I represent

myself to be?

There have been moments in which I was going to pursue a course that was not particularly

courageous but was expedient; and I realized that that was not what I stand for. I regrouped and

refocused and proceeded in a way that was more courageous.”

—CLAIRE BABINEAUX-FONTENOT, SVP &

CHIEF TAX OFFICER, WAL-MART

MAKE YOUR BRAND VISIBLE

Results = Reward + Recognition

Results = Reward + Recognition


3 steps for making your brand visible

1. Work Less

2. Work hard on the right projects


Women who have outstanding careers get

there with a reputation for delivering results.

— NINA BHATTI,

FORMER PRINCIPAL SCIENTIST, HP LABS

(NOW FOUNDER OF KOKKO, INC.)

“Make something great happen.

No one tells you to do it, but they appreciate the results.”


Criteria for a Career-Enhancing Project

�Showcase your brand

�Demonstrate your ability to deliver valuable results

• Directly support your organization’s strategic plan & goals

• Improve the “bottom line”

• Solve a big problem

• Perform a specific, not general role (technical track)

• Expose you to a new role or area of the business (management track)

• At the cutting edge in your field of expertise

• Special projects sponsored by key executives

• Sharpen business acumen & leadership skills

• Participate on special task forces and committees.


Exercise

• Identify possible career-enhancing projects.



1. Work Less


3. Promote your accomplishments


Ways to promote accomplishments

• Present in meetings. Invite leaders.

• Send out a newsletter or regular status updates

• Submit article to your organization’s newsletter

• Write a blog, or paper for publication

• Ask to be nominated for an award

• Ask a colleague to “toot your horn”, and reciprocate

• Speak on panels, and at conferences

• Forward “thank you” emails.



1. Work Less


3. Promote your accomplishments

BUILD YOUR BRAND AS AN EMERGING LEADER

• Your ideal career niche

• Your leadership brand

• Making your brand visible


This presentation is available

BeLeaderly.com/weeurope

“There is nothing untoward about being honest about what you do well.

Your company cannot fully appreciate how to leverage you as a resource if the

company does not have visibility into what your unique talents are. So, don't deny that

of your company.

Get out there. Make sure that people see you. Make certain that they know what you do well. And while you're doing that, make

sure that you're lifting some other people up as you climb.”

WE Europe 2015: Build Your Leadership Brand

Engineering

Transcript of WE Europe 2015: Build Your Leadership Brand