The New Lead Generation

LinkedIn

NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co

November 2009 Now

Wine consumer with a vision Three businesses

Unknown in wine blogging community

Ranked in top 25 for traffic, top 10 for engagement and top 5 for link backs – in the country

0 page views per month Close to 20,000 page views per month

0 Facebook fans 5000 Facebook fans

0 Twitter followers 11000 Twitter followers

0 Linkedin Connections 3000 Linkedin Connections

0 YouTube Videos 160 Videos (15,000 views)

0 Blog posts 500 posts

The Storyfrom click to mortar

NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co

The Storyfrom click to mortar

NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co

•5 Wineries 40 Wines 1 Location•Co-op business model•Event facility (3000 sq ft)•Future expansion •Voted “Best new biz in 2011”•Featured in Alaska Airlines Magazine and on MSNBC.com

The Storyfrom click to mortar

NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co

•Author•Seminar Leader•Consultant•Build affordable template based web sites•Manage businesses online content

Reasons to “Connect”A Dive Into the SiteBuild Your ConnectionsFive LinkedIn “Tips”Going Pro

Today’s Agenda

NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co

Lead Generation

NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co

B2C acquired customer through Facebook

B2C acquired customer through LinkedIn

B2B acquired customer through LinkedIn

B2C/B acquired customer through their blog

Active blog

Lead Generation

NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co

Lead Generation

NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co

Customer has a need

Customer searches need

Is your content found?

Yes

No

Part of the choice

Customer asks friends

Social media influence Traditional media

influence

New World Marketing Flow

NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co

Customer Makes

Purchase

LinkedInThe Professional’s

Social Network

NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co

NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co

The Big 51 BILLION ACCOUNTS

600 Musers

200 Musers

220 Musers

70 Musers

NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co

LinkedInWhat’s it all about

•PROFESSIONAL•Resume•Connections•Referrals

NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co

LinkedInWhy you need to be there

•PROFESSIONAL•Business to business connections•Search engine gold •Referrals and leads•Wealth of Information•Career Advancement

NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co

LinkedInWhen, what, how?

•PROFESSIONAL•Complete and keep profile up to date•Occasional status updates•Make connections•Respond to inMail

NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co

LinkedInThe Professionals Network

If you’re a business professional and you don’t have a powerful LinkedInpresence, you are missing

valuable opportunities.

NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co

LinkedInBuild Your Foundation

Complete your profile 100%

A complete profile gives you a 40% greater chance of networking success

NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co

LinkedInCheck List

1. Upload a professional image2. Create a compelling headline3. Current and at least two past

positions4. Complete the summary section

of your profile5. Complete the specialties section

of your profile

NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co

LinkedInCheck List

6. Seek “Recommendations”7. Complete the “Interests” and

“Groups and Associations sections

8. Add “Volunteer and Community” involvement

9. Add “Skills & Expertise” for being endorsed

10. Join relevant groups

NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co

LinkedInA Look at the Site

HomeProfileNetworkJobsInterests

NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co

LinkedInBuild your “Connections”

NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co

LinkedInBuild your “Connections”

Import from email, find business colleagues, school alumni, and suggested people you may know

NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co

LinkedInBuild your “Connections”

• Browse connections of your immediate network

• Advanced Search to find people

• Join Groups that your target market joins

• Watch your networks connections

NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co

LinkedInGroups

• Join relevant groups to connect and learn

• Create public or private groups to connect and collaborate

NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co

LinkedIn5 LinkedIn “Tips”

1. Think key words and SEO2. Edit your public LinkedIn URL3. Add “media content”4. Add Your LinkedIn Profile to • Web• Biz Card• Other Professional Content

5. Make your profile public

NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co

LinkedInGoing Pro

Q&A

mayhem@nectarmedia.co

http://nectartastingroom.comhttp://spokanewinemagazine.comhttp://nectarmedia.co

@nectarmedia

Facebook.com/NectarMedia

YouTube.com/NectarMedia

SLIDES: slideshare.net/nectarmedia

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